Speaker:
Kyle Gabhart
Director of SOA Technology
Web Age Solutions

Track:

Designing services well requires intentional application of design strategies and consistent utilization of service oriented principles. In this talk, Kyle Gabhart will explore one such principle of service orientation – the composable nature of services. One thing that distinguishes services from other distributed components is the ability to compose solutions. Service oriented solutions support this by aggregating service calls underneath higher-level services and orchestrating services into business processes. Although most service oriented practitioners will readily admit this is a goal, few realize this goal due to poor service design. This session explores the subject of service composition and provides practical guidance regarding how to design and work with composable services.

Speaker:
Koen Aers
Lead Developer
Red Hat/JBoss

Track: Real-World SOA

SOA is mostly associated to technologies such as BPEL, SCA and Web Services. But does SOA really imply these technologies? In this session we will show how you can use the service oriented approach while staying inside the Java world. jBPM is a powerful lightweight framework that can be used to orchestrate services in the broadest sense. It is highly extendable, very versatile and can be easily embedded in client and/or server applications. Attendees will learn how jBPM can be used in a pure workflow scenario as well as in a situation involving automated business steps.

Speaker:
Glen Daniels
Director of Java Platforms
WSO2

Track: Issues & Challenges

SOA is about people as much as technology. This talk will demonstrate how adding a layer of social (or "Web 2.0") features - things like tags, comments and syndication feeds - to your SOA infrastructure can provide fertile ground to help grow a vibrant and connected community of developers, businesspeople and technologists. We'll show you how a social registry/repository can enable both grass-roots development and CIO-pleasing governance, all with standard REST interfaces. And because we can directly connect SOA components and metadata with the human community creating them, the relationships of both the software and the people can be enriched.

Speaker:
Bob Lozano
Chief Stategist
Appistry

Track: Real-World SOA

This session will focus on Application Virtualization with particular focus on achieving Web-scale. The session will compare and contrast external cloud deployment to internal deployment on commodity infrastructure.

Speaker:
Jerry Melnick
CTO
Marathon Technologies

Track: Current Directions

At Marathon Technologies, we service a range of industries that must have their applications up and running at all times, or as we call it: vAvailable.

vAvailable is the integration of virtualization and high availability technologies to create a cost-effective solution that ensures applications won’t go down. With virtualization technologies, high availability has now launched well between today’s alternative solutions such as clustering.

This session will define vAvailable and this is a huge step between today’s alternatives. Mr. Melnick will discuss a new standard for application availability using virtualization technology that embraces Windows and business process applications.

Speaker:
Jacek Kruszelnicki
President
Numatica Corporation

Track: Issues & Challenges

While SOA can deliver dramatic cost reduction of an organization's business operations, it is a complex, multidisciplinary undertaking, and therefore introduces significant risk. This session presents a list of the most important risk factors and ways to mitigate them BEFORE it is too late. The session will be of interest to anyone planning an SOA initative, primarily CIOs, Technical Managers, Project Directors and Technical Architects.

Speaker:
John Stetic
Sr. Director, Products & Services
PlateSpin/Novell

Track: Real-World SOA

A common mandate in large organizations is to shrink the total number of data center sites in order to achieve new efficiencies and economies of scale. Rapid growth, globalization, mergers and acquisitions often necessitate physical data center relocations or consolidations. The ability to effectively analyze, plan and execute multi-site data center relocations or consolidations is vital to large enterprises. Attendees will learn how the ability to decouple server workloads from the underlying hardware and move them over the WAN between any physical or virtual infrastructure enables fast and easy server and data center relocation and consolidation. Topics will include rapidly provisioning new servers, running new and old data center sites in parallel, and the importance of testing.

Speaker:
Peter Manca
CTO
Egenera

Track: Real-World SOA

Virtualization has taken hold in the data center, addressing some of the most pressing issues customers face including excessive power and cooling, and low server utilization. But this is only the first wave of virtualization and only addresses the server.

What’s next? Enter “Virtualization 2.0,” where the benefits extend from capital cost reduction to lower operational expenses, improved service levels, agility and IT simplicity. This next wave virtualizes beyond the server, encompassing data center infrastructure (storage, networking and processing) to unbind applications from servers and create a fully agile data center. This session explores Virtualization 2.0 and what it will mean for bottom line business.

Speaker:
Victoria Livschitz
Founder and CEO
Grid Dynamics

Track: Strategy & Practice

As computer grids are becoming more wide spread in commercial data centers, the bottlenecks in application performance move from raw processing to searching, storing and retrieving the data. In-Memory Data Grid (IMDG) technology solves this fundamental problem by acting as super-efficient application accelerator, taking advantage of unused resources readily available on the grid – disk, memory, IO – to put the data in memory of the same computer that performs the calculations. The talk will explore how IMDG can be easily integrated with existing enterprise grids to create data-aware grid applications and provide application performance acceleration while improving application scalability and reliability.

Speaker:
Butch Villaflor
Sr. Systems Engineer
Egenera

Track: Strategy & Practice

While virtual machines continue to proliferate in enterprise data centers with great results, high-powered physical servers aren’t going away. Most enterprise data centers are in fact “blended environments,” with some application services running on VMs, while often more mission-critical applications continue to run on physical servers. This session will explore approaches to manage both virtual AND physical servers in exactly the same fashion – creating truly resilient environments regardless of platform.

Speaker:
Rich Schreiber
CTO
Nastel Technologies

Track:

Service Oriented Architectures (SOA) can deliver tremendous value in flexibility, adaptability and cost savings. But SOA environments are complex by definition, with lots of loosely coupled components and a potentially vast combination of platforms, software, databases, applications and networks. One of the biggest challenges inherent in realizing the benefits of SOA is effectively managing all of these diverse components to ensure the high availability and performance of the applications running in them to meet crucial Service Level Agreements (SLAs). This session will explore Complex Event Processing (CEP) engines and offer practical insights into how CEP can be leveraged to enable rapid real-time problem correction and predictive problem prevention that is vital to successful SOA implementations.

Speaker:
John Stetic
Sr. Director, Products & Services
PlateSpin/Novell

Track:

Traditional recovery infrastructures have failed to keep pace with requirements for recovery speed and integrity at a reasonable cost. Learn why organizations are now leveraging server virtualization to protect servers in their network that have commonly been left under-protected. Find out how workload protection technologies enable organizations to implement a disaster recovery plan that is more affordable and flexible than traditional options, while improving testing and recovery time and point objectives (RTO and RPO).

Speaker:
Mike Pizzo
Principal Architect
Microsoft

Track:

The workshop is a hands-on session focusing on data access and data services issues, problems and solutions. It's an opportunity for audience members to view and discuss problems with a panel of experts. The goal of the session is to engage the audience using walk throughs, examples, and a question and answer (Q&A) session. The operative principles are interactivity and dialogue.

Speaker:
Dr. Carlo Innocenti
Senior XML Program Manager
DataDirect Technologies

Track:

Speaker:
Dr. Michael Carey
Senior Engineering Director
BEA

Track:

Speaker:
Michael Gorman
Founder
Whitemarsh Information Systems Corporation

Track:

Speaker:
Dr. Michael Carey
ACM Fellow and Senior Engineering Director
BEA

Track:

Once upon a time data modeling played a central role in the process of developing applications. Thus far in the SOA era, there has been a heavy emphasis on process, and data has all-too-often been lost in the SOA shuffle. In this talk, we present a data model for SOA - i.e., a service-oriented data model. This model formalizes the notion of a data service, modeling data in SOA as a layer of interrelated data services. We explain the key components of this model, including a taxonomy of data service operation types, a mechanism for capturing the entities that the data services are "about", and an approach to modeling relationships in SOA. The content of this talk is based on the data services model embodied in the BEA AquaLogic Data Services Platform (ALDSP), and the approach is based on lessons learned over a period of several years of working with data services and customer use cases.

Speaker:
Ken North
DataServices World Conference Chair
Ken North Computing, LLC

Track:

Conference Chair Ken North will open the DataServices World program with an explanation of key concepts and issues that helped shape the focus of the event. He will provide a perspective on information retrieval, structured and unstructured data, SQL and XML, service-oriented architecture (SOA), data access, middleware and data integration. Ken will discuss important trends and technologies, such as software-as-a-service, rich Internet applications, information servers, cloud computing, data services and integration services. He will also provide an update on the Mustang Index.

Speaker:
Dr. Bill O'Connell
CTO for BI for IBM Information Management
IBM

Track:

This presentation discusses the role of databases in a service-oriented architecture. The speaker will discuss a scalable architecture for databases that are at the core of:

*Enterprise applications (including online transaction processing, data warehousing, business intelligence
*Internet applications (including eBusiness)
*Service-oriented architecture (SOA) and services.

Speaker:
Ron Williams
Lead Architect
Tivoli Software, IBM Corporation

Track:

Adoption of federated identity technology has been slower than the hype might indicate, despite the maturity of standards such as SAML 2.0 and Web Services Security. This presentation examines the distinct business and technical identity management issues in both the commercial and user-centric spheres, and important catalysts to drive successful deployment.

Speaker:
Robert Steward
VP Research and Development
DataDirect Technologies

Track:

Data center architects naturally seek to employ server virtualization to maximize the use of their hardware systems. An often overlooked factor that can undermine this goal is data connectivity.

75 to 95 percent of the response time now associated with database access can often be attributed to the data connectivity layer — and that’s using traditional, non-virtualized servers. Running multiple virtual servers on a single machine can introduce additional complications involving data access. This presentation will examine the importance of data connectivity in a virtualized environment, and the need to take an intelligent approach to data access in order to truly reap the benefit of a virtualization strategy.

Speaker:
John Stetic
Sr. Director, Products & Services
PlateSpin/Novell

Track: All Tracks

As the adoption of virtualization technology in the data center increases, organizations are encountering new challenges associated with planning and managing rapid growth in virtual infrastructure. Without effective planning and forecasting, organizations often fail to realize the full benefits of virtualization and achieve a sub par return on investment. After investing in virtualization, some organizations learn the hard way that they have merely replaced their physical server sprawl with a virtual sprawl. This session will discuss the important role of ongoing capacity and workload planning, forecasting and reporting in helping organizations successfully manage future growth.

Speaker:
Matt Waxman
Dir. Engineering, Chief Architect
EMC Corporation

Track: Strategy & Practice

Storage virtualization introduces a level of abstraction that sits between application servers and physical storage resources to provide centralized volume management and non-disruptive data mobility. These capabilities help storage managers improve productivity, capacity-utilization and service levels. Its unique position between application servers and storage resources demands the highest levels of availability, performance and data integrity. This session will review the benefits of virtualization and how it improves productivity, capacity utilization and service levels. It will also discuss how second generation, network based storage virtualization can be used to meet the demands imposed by its central position in the I/O stack.

Speaker:
Parviz Peiravi
Principal Architect, Enterprise Computing
Intel Corporation

Track: Current Directions

Most enterprises today are facing the challenges of datacenter space, power, and performance. With increasing demand for “more” while paying “less”, the IT industry is looking for new technologies, best methods, and practices to find solution to this problem. The Evergreen Datacenter framework is an architectural framework that formulates the best practices and methodologies along with latest technologies that allow enterprises to design an infrastructure with maximum space and power efficiencies. These efficiencies result in 2x the performance while maintaining or reducing the power envelope. Virtualization, high performance, power efficient server platforms are core components of Evergreen Datacenter framework. This discussion will examine the best practices in designing and implementing the Evergreen Datacenter. This session will demonstrate the use of the latest virtualization technology from both a hardware and software perspective, in addition to providing the methodology for developing a virtual infrastructure. The audience will walk away with the following key messages:

*Understanding challenges and benefits of Evergreen Datacenter deployment
*Best practices for designing and implementing this virtual infrastructure
*Introduction to hardware virtualization and server platform technologies
*Understanding of Virtualization Solution Services, an offering on how to design, deploy, and maintain virtual infrastructures, offered by TCS and Intel.

Speaker:
Yakov Fain
Managing Principal
Farata Systems

Track: Issues & Challenges

We are entering an era of Rich Internet Applications (RIA) and enhancing the user experience of consumers of the services becomes an important part in designing and implementing SOA.

But if you decide to develop rich clients, you'll be facing the dilemma - which way to go - remain with tried and true Java or .NET or experiment with such newcomers as AJAX, Flex, Silverlight, or JavaFX. While the Internet brings a lot of noise where "it's cool" is the most popular definition, this presentation is an overview of what's out there on the enterprise RIA market. We'll talk about the pros and cons of using various techniques and technologies for the development of the front end for complex SOA distributed systems.

Speaker:
John Goodson
VP and General Manager
DataDirect Technologies

Track:

As SOA rapidly becomes the standard for enterprise architectures, the need for robust technologies for data access and data integration has become more critical then ever before. Due to the vital role that data plays both in business and systems operations, database architectures, information specialists, data integration experts, and anyone responsible for data persistence in an organization are increasingly being called upon to contribute to their organization’s SOA initiatives — whether or not this was intended at the onset. In this presentation, we will review the technologies, best practices, and patterns that are shaping the way we utilize enterprise data.

Speaker:
Harry Petty
Dir. Server Virtualization
Brocade Communications Systems

Track:

With the rapid deployment of server virtualization technology in the data center, IT management is actively looking at optimizing their SAN storage architecture to reap the full benefits of their virtualization investment, such as workload mobility and disaster recovery, without running into I/O bottlenecks and unpredictable utilization of SAN resources that comes with a much more dynamic environment.

This session will explore how Data Center Fabric enables virtual servers and physical servers to stand on an equal footing. It will also discuss capabilities specifically designed to support virtualized environments such as VMware ESX, Microsoft Hyper-V and Xen.

Speaker:
Simon Crosby
CTO
Citrix

Track: Real-World SOA

As virtualization becomes more widely deployed, and enterprises look for new ways to leverage this revolutionary technology, the consumption and delivery of this technology is changing. It is no longer one-size-fits-all and confined to a specific area of the data center, but instead is proliferating within the data center and out to the user via the desktop and applications. This session will provide IT organizations with a short - and long - term roadmap by focusing on the new delivery models for virtualization (including embedded hypervisors and managed services), what's available today and what can be expected in the future, and best practices for deployment.

Speaker:
Bill Scarborough
Desktop Specialist
VMware

Track: Strategy & Practice

With a remote workforce, either through offshoring business processes or remote home workers, it is essential to keep the data safe while providing the most flexible computing experience. This session will discuss the strategies and pitfalls when building a Virtual Desktop Infrastructure (VDI). It will discuss cost issues and help customers build a compelling Retrun On Investment through determinig the Total Cost of Ownership of a VDI implementation. This session will also cover the strategic architecture and how to build a VDI Solution that will allow an Organization to reap the benefits of a remote workforce.

Speaker:
Hezi Moore
CTO & Co-Founder
Reflex Security

Track: Strategy & Practice

There has been much speculation about the security posture of virtualized environments. One identified vulnerability is the “hypervisor” threat in which a hacker can break out of a guest OS and onto the host OS of a server. How great a danger is the hypervisor threat? What security barriers should IT erect before and after they implement their virtual environment? Virtual security expert Hezi Moore will help attendees separate the virtualized wheat from the real chaff.

Speaker:
Ariel Cohen
CTO
Xsigo Systems

Track: Current Directions

I/O is a key element of server architecture, but its virtualization is only now starting to be addressed. Without I/O virtualization, the amount, type and physical connectivity of server I/O are all fixed. In order to achieve true flexibility in server usage, these fixed resources must become dynamic. This enables an on-demand usage model for non-virtualized servers, including failover with shared spares, and server pool scaling. It is also an important complement to virtual machine technology, providing flexible dedicated I/O pipes for virtual machines. This presentation will compare different approaches to I/O virtualization and discuss the applications of the technology.

Speaker:
Gordon Hunt
Chief Engineer
Real-Time Innovations

Track: Real-World SOA

SOA implementations are increasingly reliant on streams of data that are time-critical, reliably delivered and sourced from mixed infrastructures in a highly distributed environment. Data formats, delivery mechanisms, fault tolerance capabilities and stateful semantics embedded in data are often inadequately considered when architecting and implementing large scale real-time SOA applications.

This talk will introduce several real-time data-centric technologies that specifically address the challenges of wide-scale, real-time data distribution, as well as how these technologies seamlessly integrate into existing SOA frameworks. Examples will be drawn from military and aerospace applications that are already seeing success with real-time, highly distributed SOA applications.

Speaker:
Kevin Epstein
VP Products
Scalent Systems

Track:

Join us for an interactive discussion presented by Scalent Systems, as we address the big three challenges facing server failover – software configuration, network connectivity and storage access – and contrast several different approaches, from traditional backup to the use of virtual machines, to the next generation of infrastructure virtualization and management.

Speaker:
Keith Swenson
VP, Research and Development
Fujitsu

Track: All Tracks

In a recent study, CIOs ranked "improving business processes" as their #1 priority for 2008. But the big question has always been - How does one get started with a BPM initiative? The traditional approach has been to engage external consultants and to dedicate significant time and resources to map out how a company does business. Very often, the outcome is delayed and riddled with inaccuracies.

Keith Swenson, Fujitsu's Chief Architect, talks about Fujitsu's new Automated Business Process Discovery Offering, that helps companies:

*Quickly visualize existing business processes – in less than two weeks
*Identify process bottlenecks, steps that get repeated, and "loop-backs" in processes
*Pin point areas to focus your process improvement initiative on to demonstrate quick ROI

Speaker:
David Kleidermacher
CTO
Green Hills Software

Track: All Tracks

Computer systems manage and protect increasingly high value information and assets across the enterprise. Meanwhile, hackers grow in number and resourcefulness. Commercial virtualization solutions add to the already fertile attack surface of enterprise operating systems. Green Hills discusses the state of enterprise security threats and presents a secure operating environment that can guarantee the security of the world’s critical infrastructure, financial systems, medical records, and corporate intellectual property. This solution uses technology adopted in the military and intelligence community to protect sensitive national secrets.

Speaker:
Ravi Gururaj
Founder & CTO
VMLogix

Track:

As more and more enterprises and ISVs seek additional ways to leverage virtualization technology, virtual lab automation (VLA) has emerged as an innovative solution for streamlining software development and automating the entire development and test environment setup while utilizing existing server virtualization infrastructure. Additionally, VLA improves resource utilization and efficiency while pushing products to market faster. This presentation will review the virtual test and development infrastructure and provide best practice recommendations for how VLA can add significant value to developers, testers and IT operations staff and help drive business growth and employee productivity.

Speaker:
Mike Pizzo
Principal Architect
Microsoft

Track:

The new wave of Web applications are built on technologies such as AJAX and Microsoft Silverlight, which enable developers to build better, richer user experiences. These technologies bring a shift in how applications are organized, including a stronger separation of presentation from data. Technologies such as Language Integrated Query (LINQ) and ADO.NET Entity Framework and Data Services simplify the job of developers.

The ADO.NET Entity Framework raises the level of abstraction for data programming. It is the evolution of ADO.NET that allows developers to program in terms of the standard ADO.NET abstraction or in terms of persistent objects (ORM) and is built upon the standard ADO.NET Provider model. The Entity Framework introduces a set of services around the Entity Data Model (EDM) (a medium for defining domain models for an application).

The goal of ADO.NET Data Services is to enable applications to expose data as a REST-based data service that can be consumed by Web clients within a corporate network and across the Internet. The data service is reachable over HTTP, and URIs are used to identify the various pieces of information available through the service. Interactions with the data service happens in terms of HTTP verbs, such as GET, POST, PUT, and DELETE, and the data exchanged in those interactions is represented in simple formats, such as AtomPub and JavaScript Object Notation (JSON).

Speaker:
Keith Swenson
VP, Research and Development
Fujitsu

Track: Real-World SOA

What is BPEL? What is XPDL? How are they different? What is the best use for each? What is BPMN, and why should I care? Which of these are primarily designed to help IT at a technical level, and which help an organization at a business level? Amongst the flurry of BPM and Web services standards that appear to overlap at times, there is a central core of important ones. This session, led by Keith Swenson, Fujitsu's Chief Architect and Co-Chair of the Workflow Management Coalition Technical Committee (WfMC), is aimed at lending clarity to the fuzzy world of BPM and Web services standards and at explaining the benefits of investing in standards-driven solutions.

Speaker:
Sean Derrington
Director, Storage Management and CDP/R
Symantec Corporation

Track: Current Directions

It’s no secret that data centers are faced with exponential storage growth, increasing operational costs, power and cooling limitations, and the need to provision and bring new applications online more rapidly to support critical business needs, many customers look to virtualization strategies to ease the management burden.

SRM technology can address the demands and management complexities that virtualization presents. Virtualization, by definition, can apply to operating systems, applications and storage arrays. This session will identify and elaborate on the various virtualization categories, and talk about how SRM technology can enable IT organizations to manage storage in the virtual enterprise.

Speaker:
Dr. Stefanos Damianakis
CEO
Netrics

Track:

Working to achieve uniform data access across heterogeneous systems can be enormously challenging, and one particular problem that is often not identified until a later stage is dealing with the natural variations and discrepancies that occur within the actual data. These data issues already exist in each individual data source and are magnified when many heterogeneous (or even homogenous) sources are involved.

Traditional solutions to the problem include using manual rules, probabilistic rules and even large amounts of meta data. But these traditional approaches are compute- and labor-intensive and require significant guesswork and a-priori knowledge to implement.

Mathematical modeling brings much-needed innovation to this problem by eliminating the guesswork and manual labor of the traditional approaches. Those who attend this presentation will gain an understanding of:
· how enterprises can leverage mathematical modeling to address their data access needs and get the most out of their corporate data
· how mathematical modeling is different from traditional approaches and why it delivers higher accuracy, scalability and computational efficiency that result in better decision-making abilities for organizations
· several real-world case histories of organizations that used mathematical modeling to solve their data access problems - after attempting rules-based solutions that failed them

Speaker:
Andrew Conte
Territory Accounts Manager
APC

Track: Strategy & Practice

Businesses that virtualize can increase efficiency and reduce costs by eliminating low-performance/low-efficiency servers. Less well-known, but equally important, is the parallel advantage of streamlining the legacy power and cooling systems that support virtualized environments. This presentation will discuss how new power and cooling technologies and effective data center planning and design are saving additional electrical costs, sometimes even more than the original savings from virtualization. Learn how to help manage the complexities of a virtualized environment by answering the not-so-obvious questions “Where should I locate my next server?” and “Where should I migrate my applications to maximize efficiency?

Speaker:
Paul Lipton
Sr. Architect, IP & Standards
CA Inc.

Track: Issues & Challenges

Popular assumptions can often be dangerous. We will start by considering how the many unique architectural characteristics of SOA, such as loose-coupling, can actually be a two-edged sword affecting the requirements, nature and success of many important aspects of the architecture, especially runtime governance. In fact, the success of any SOA requires that one must gain an understanding of the true nature, performance characteristics and availability of the business transactions that flows in real-time through these highly distributed services and their supporting IT infrastructure. Similarly, security and governance usually play a critical role in the proper operation of a SOA. Although one may support these critical SOA functions using many different technologies and standards, there is no doubt that for most users today the popular WS-* standards will play a central role. We will conclude by considering how all of these standards might best work together to solve these real-world problems in your SOA. In the process, we will speculate upon some the strengths and weaknesses in the current Web services stack, the nature of the standards process and what trends might be most relevant to your own future success.

Speaker:
Ian Thain
Sr. Technical Evangelist/Software Engineer
Sybase, Inc.

Track:

This session will investigate what is happening out there in the world of Mobility that uses Services, some are calling this MOA (Mobile Oriented Architecture). We will also discuss architectures, application design & considerations for mobility

Speaker:
Pierre Fricke
Dir. Product Line Management
Red Hat

Track:

Open source has made significant inroads into middleware deployments in the enterprise. More and more, open source is being used to deliver the benefits of SOA and open source to the enterprise. There are many custom Enterprise Service Bus deployments waiting to be upgraded to a simple, open and affordable SOA integration platform. This session explores where open source is getting the most traction in SOA deployments, with a focus on ESB, and illustrates this by describing some of the customer SOA solutions the speaker sees at Red Hat.

Speaker:
Richard Mark Soley
CEO
OMG

Track: All Tracks

It seems that Service Oriented Architecture (SOA) continues to be this year's hot buzzword, rather than a well-defined, meaningful and valuable part of the Enterprise Architecture landscape. Before the term fades away completely, perhaps we should agree what's valuable about the move to SOA and how to make the leap, and make the leap valuable.

OMG's SOA Consortium is making great strides in defining SOA to be a valuable business strategy for business agility, taking advantage of Enterprise Architecture, Business Process Management and other concepts; and the OMG itself is making headway on modeling standards for services (as opposed to yet another set of standards for moving bits around wires).
Dr. Soley will introduce the SOA Consortium and give some context for OMG's work in service modeling. He will also share some of the experience gained from the SOA Consortium's Summit discussions with CIO's, CTO's and Chief Enterprise Architects who have results to share from refocusing their lines of business around recognizable, reusable and optimizable business processes

Speaker:
Stephen Herrod
CTO
VMware

Track: All Tracks

How can virtualization help transform your IT environment into a dynamic datacenter? In this Virtualization Keynote, Dr Stephen Herrod will explore how a virtualized IT infrastructure gives any organization a sustainable competitive advantage. We have reached a point in time, Herrod believes, when the industry is shifting and the true power of virtualization is being unleashed, allowing for reduced costs, more efficient use of resources, increased availability of applications and faster responsiveness to business needs.

Speaker:
Miko Matsumura
VP & Deputy CTO
Software AG

Track: All Tracks

Is the system integrators' vision of "business without borders" becoming a reality? This panel will examine the 3-way coalescence of Business-to-Business, SOA, and Business Process Management in the direction of a more flexible enterprise.

Speaker:
Jeremy Geelan, Moderator
Conference Chair
SYS-CON Media

Track: All Tracks

Speaker:
Keith Swenson
VP, Research and Development
Fujitsu

Track: All Tracks

Speaker:
Paul Fremantle
CTO
WSO2

Track: All Tracks

Speaker:
Kyle Gabhart
Director of SOA Technology
Wed Age Solutions

Track: All Tracks

Speaker:
Pierre Fricke
Dir. Product Line Management
Red Hat

Track: All Tracks

Speaker:
Rich Schreiber
CTO
Nastel Technologies

Track: All Tracks

Speaker:
Andy Astor
CEO
EnterpriseDB

Track: All Tracks

A panel of experts and executives from organizations that are leading providers and consumers of technology will discuss trends and important technologies for enterprise and Internet computing. The experts will discuss the role of databases and database technology trends that enhance SOA and Web development. The session will also focus on preferred solutions for architecture and middleware to enable applications and services to access data from SQL and other data sources.

Speaker:
John Senor
President & COO
iWay Software

Track: All Tracks

A panel of experts and executives from organizations that are leading providers and consumers of technology will discuss trends and important technologies for enterprise and Internet computing. The experts will discuss the role of databases and database technology trends that enhance SOA and web development. The session will also focus on preferred solutions for architecture and middleware to enable applications and services to access data from SQL and other data sources.

Speaker:
Dr. Bill O'Connell
CTO for BI for IBM Information Management
IBM

Track: All Tracks

A panel of experts and executives from organizations that are leading providers and consumers of technology will discuss trends and important technologies for enterprise and Internet computing. The experts will discuss the role of databases and database technology trends that enhance SOA and web development. The session will also focus on preferred solutions for architecture and middleware to enable applications and services to access data from SQL and other data sources.

Speaker:
John Goodson
VP and General Manager
DataDirect Technologies

Track: All Tracks

A panel of experts and executives from organizations that are leading providers and consumers of technology will discuss trends and important technologies for enterprise and Internet computing. The experts will discuss the role of databases and database technology trends that enhance SOA and web development. The session will also focus on preferred solutions for architecture and middleware to enable applications and services to access data from SQL and other data sources.

Speaker:
Nikita Ogievetsky
Vice President
Morgan Stanley

Track: All Tracks

A panel of experts and executives from organizations that are leading providers and consumers of technology will discuss trends and important technologies for enterprise and Internet computing. The experts will discuss the role of databases and database technology trends that enhance SOA and web development. The session will also focus on preferred solutions for architecture and middleware to enable applications and services to access data from SQL and other data sources.

Speaker:
Ken North, Moderator
DataServices World Conference Chair
Ken North Computing, LLC

Track: All Tracks

A panel of experts and executives from organizations that are leading providers and consumers of technology will discuss trends and important technologies for enterprise and Internet computing. The experts will discuss the role of databases and database technology trends that enhance SOA and web development. The session will also focus on preferred solutions for architecture and middleware to enable applications and services to access data from SQL and other data sources.

Speaker:
Mark Hapner
SOA Strategist
Sun Microsystems

Track: All Tracks

A panel of experts and executives from organizations that are leading providers and consumers of technology will discuss trends and important technologies for enterprise and Internet computing. The experts will discuss the role of databases and database technology trends that enhance SOA and web development. The session will also focus on preferred solutions for architecture and middleware to enable applications and services to access data from SQL and other data sources.

Speaker:
Mark Milligan
Vice President of Marketing
VirtualLogix

Track: Real-World SOA

Today, many organizations hear the term virtualization and still only think of the technology used in a datacenter. While this might be where virtualization started and has received a lot of attention, the next wave of virtualization is happening in connected devices through embedded technologies.

When applied, virtualization allows organizations and developers working with front-end connected devices such as mobile phones, set-top boxes and WiMax base stations, to experience business benefits such as reduced bill-of-material costs, faster time-to-market and richer, more functional designs that feature reduced power, improved security and greater reliability.

One of the strongest business drivers for virtualization in the embedded space is connectivity - the more devices converge and require connection to something else, the more virtualization becomes an ideal solution. As a new frontier in virtualization, however, many questions still surround its application in embedded systems and the specific business benefits companies can expect to gain.

This session will discuss the similarities and distinct differences of real-time virtualization for connected devices and traditional virtualization; look at the key benefits real-time virtualization brings to the embedded space, including high performance with a small memory footprint; and examine the biggest challenges companies face when implementing real-time virtualization and some best practices for overcoming them, including real world examples.

Speaker:
David Kleidermacher
CTO
Green Hills Software

Track: Current Directions

The motivations for system virtualization technology in the data center are well known, including resource optimization and improved service availability. But virtualization technology has broader applications throughout the enterprise, including security-enabled mobile devices, virtual appliances, secure servers, personal/corporate shared use laptops, and more.

The security requirements for some applications exceed that provided by general purpose virtualization solutions designed for the server environment.

Our presentation will provide an overview of hypervisor architectures and how they affect the security and practicality of system virtualization in a broad range of compelling applications.

Speaker:
Chris Shayan
CTO
ASHNA SAMANE

Track: Issues & Challenges

Service orientation is one of the most popular trends of these recent years, but there are not any metrics on it. Hence you can not consume SOA in a project with a specific measuring. On the other side, Unified Process (especially RUP) has powerful abilities on such developments. In our discussion Chris Shayan is going to demonstrate that we can combine SOA and RUP with each other and finally make a Service Oriented Unified Process.

Speaker:
Miko Matsumura
VP & Deputy CTO
Software AG

Track: Real-World SOA

Exploring the boundaries between the Enterprise and the Internet, this talk focuses on Architectual approaches from the service pattern, process pattern and event pattern to help SOA practitioners understand topics such as Web 2.0, AJAX, SaaS, Social Networks and how they connect with the Enterprise. The emerging patterns of architecture can enable the savvy architect to empower their IT to embrace an accelerating vision of the network economy.

Speaker:
Chris Wiborg
Enterprise Architecture Manager, SONA
Cisco

Track: Issues & Challenges

Depending on your perspective, SOA and virtualization are either synergistic or threaten increased complexity. This session will explain how implementing the right network architecture can make the most of both, promoting agility and reducing complexity. “Service virtualization” takes functionality that is common across applications and generalizes and leverages it across the business. Capabilities like multicast, encryption, load balancing and data caching – traditionally applications on dedicated servers – have migrated into the network, where they can be virtualized and shared by multiple applications delivered to end users across multiple devices. Attendees will learn how the right network architecture can support strategies like Web 2.0 and SOA, and how the network can reduce complexity and management costs, enhance system resiliency and flexibility, and improve usage and efficiency of networked assets and applications.

Speaker:
Al Aghili
CTO
Managed Methods

Track: Issues & Challenges

Development of service-oriented environments is an evolutionary process for organizations of all sizes. The architecture and design decisions made by system architects and developers will impact manageability and flexibility of service infrastructures. Efficient management of loosely-coupled services requires implementing practices to enable visibility, flexibility and automation of service operations.

Questions to be answered in this session:

What architectures are common for service deployment and integration?

How can services be built for manageablility?

Why is operational visibility essential for SOA management?

How does SOA Management fit into SOA Governance?

Speaker:
Hubert Yoshida
VP and CTO
Hitachi Data Systems

Track: Strategy & Practice

As data growth rates continue to climb and business requirements further evolve, customers are feeling the pressure to realign their storage infrastructure to better meet the needs of their business. Mr. Yoshida will discuss how storage virtualization is the key enabler towards the storage-based services required to deliver substantial breakthroughs in efficiency and business agility across the entire enterprise.

He will discuss how storage-based services such as thin provisioning, content and file management and dynamic data migration, enabled via controller-based Virtualization, are paving the way for the Dynamic Data Center of tomorrow.

Speaker:
Phil Morris
Chief Technologist
Sun Microsystems

Track:

Today, it is not uncommon to narrow the general definition of virtualization down to just servers or possibly servers and storage. In this session learn how a total virtualization solution should encompass a much larger range of capabilities and entities.

The ultimate goal of virtualization is to increase the utilization and efficiency of your current infrastructure. To that end, one should consider virtualizing the entire data center, including the traditional servers and storage, but also bringing in networking, cable management, power management, cooling/airflow capabilities, etc. This allows for extreme flexibility and agility in terms of managing the infrastructure to the point of being able to roll in and out entire racks of equipment without needing an electrician to add power outlets, without adjusting tile placement for airflow, without pulling extra cable runs, etc ... basically roll it in, plug it in, connect the network/FC cables, power up and go, all within 30-45 minutes. Additionally, efficiency and power savings are very critical in the design and architecture phases, making sure to provide as much power to the IT equipment and as little to the supporting infrastructure as possible. By utilizing a management framework based upon ITIL, and having the proper expertise with ISV applications, security, H/A and BC/DR, one can manage these new capabilities with greater ease and better cost control.

Speaker:
Max Yankelevic
Director, Strategic Technology
Freedom OSS

Track: All Tracks

In this presentation we will look at some examples of leveraging JBoss product suite in Enterprise Service-Oriented Architecture implementations. We will examine real-life case studies to clearly understand the full lifecycle of an Enterprise SOA, as well as what it takes to have the “Practical SOA” approach.

Speaker:
Johan Nordin
CIO
Volvofinans

Track: All Tracks

Melding a stable enterprise architecture with the right level of technical and organization transparency involves two different perspectives. An architect can lay a SOA foundation that enables development teams to build new functionality leveraging Web Services. However, without a librarian’s perspective, the interaction between service providers and consumers sharing SOA assets can lead to your SOA projects stagnating. In this session, you’ll learn how Volvofinans brought together these two perspectives to accelerate SOA adoption.

Speaker:
Andi Mann
Research Director
Enterprise Management Associates

Track: Current Directions

There is plenty of discussion about virtualization, but who does it really benefit? How can enterprises adopt virtualization technologies to address real business problems? Is virtualization just another consolidation technology? How are other businesses using virtualization? Is there more that it can do to drive competitive advantage, business efficiency, security and compliance? Drawing on the industry’s most in-depth independent research into virtualization to date, Andi Mann, senior analyst from Enterprise Management Associates, will help you to understand what are the key business drivers for virtualization, where to expect significant benefits and how to make sure that virtualization delivers strategic advantages.

Speaker:
JP Morgenthal
Chief Architect
Avorcor

Track: Issues & Challenges

This session will illustrate how service-orientation brings about the ability for organizations to see changes in business processes reflected quickly in their business systems by discussing real-world applications of SOA as applied to supply-chain management.

Speaker:
Eric Olson
Director of Strategic Technical Relationships
MQSoftware

Track:

Four types of Service Management must be “designed in” to your SOA at the earliest possible phase. Performance Management, Availability Management, Operational Management, and Transaction Management are concepts defined and discussed in the context of a hierarchy of management and monitoring data.

This leads to an emphasis on Transaction Management as an under-served consideration critical on the path to best applying SOA for maximum benefit. With real-time monitoring of individual, specific transactions across services and systems, IT leaders can develop metrics for success and set the stage for demonstrating a dollar-value ROI for SOA initiatives.

Speaker:
Eric Newcomer
CTO
IONA Technologies

Track: Real-World SOA

Dramatic industry changes - including vendor consolidation, outsourcing and the growth of open source - highlight the need for a better way. When a SOA implementation costs too much, the culprit is often the old-fashioned, proprietary and expensive server or hub-based middleware.

A better, distributed approach to SOA infrastructure can help reduce cost and increase the benefit of SOA implementation.

This presentation includes an overview of the industry trends driving us toward SOA and explains why traditional middleware systems do not meet modern requirements as well as a distributed approach to SOA infrastructure.

Speaker:
Julian Weinstock
Vice President
Desktone

Track: Strategy & Practice

Does virtualization matter? Can virtual desktops go beyond the sum of the virtual parts? What is the business value and at what price?

As server virtualization continues to gain deeper traction and provide benefits beyond server consolidation, desktop virtualization is widely expected to follow a similar trajectory and address many of the challenges associated with enterprise desktops. Virtual desktops hold the promise of increased business agility at reduced complexity and cost, while providing high fidelity user experience at a lower carbon footprint. How is this promise delivered?

This session explores the current technology trends, business scenarios and economic imperatives that are shaping the future of virtual desktops, enabling new delivery and consumption models.

Speaker:
Paul Vasquez
Sr. Technical Alliance Manager
VMware

Track: Strategy & Practice

As virtualization platform vendors strengthen and expand the feature sets of their respective offerings, it is almost a certainty that the data center in the future will include a heterogeneous mix of virtualization platforms as well as physical platforms. For organizations that are moving to virtualization, choosing the correct platform for their needs is only the start. For certain, organizations also will need to obtain a set of virtualization utilities to assist in moving to, and managing, one or more virtual platforms in their data centers. These utilities must not simply be “repurposed” tools from the physical world, but should also be specifically designed to leverage the efficiencies and unique characteristics of the virtual platform.

Virtualization utilities will be required for converting P2V, V2V, monitoring and optimizing performance of VMs, enabling backup and disaster recovery strategies, and reducing the costs of backup storage. The solutions needed to perform these tasks must not only be feature-rich and easy-to-use, they must also be multi-platform in order to support efficiencies in the data center and promote the highest ROI for virtualization projects.

Speaker:
George Pradel
Dir. Worldwide Sales Engineering
Vizioncore

Track: Strategy & Practice

Speaker:
Rich Lechner
VP, IT Optimization and System Software
IBM Corporation

Track: Current Directions

As governments and corporations intensify their focus on reducing energy demands and greenhouse gas emissions, pressure to improve data center energy efficiency will continue to grow. We believe that the following four Rs must play an essential role in the development of any initiative to create a green data center:

• Regain power and cooling capacity

• Recapture resiliency

• Reduce energy costs

• Recycle end-of-of-life equipment

Successful organizations will make these four Rs their mantra. And in doing so, their ongoing efforts to think green will help keep their companies operating in the black.

Speaker:
Dekel Tankel
Director of Technical Alliances
GigaSpaces

Track: Current Directions

To achieve the full potential of "cloud computing" we need a broader definition of virtualization, and that is the complete de-coupling of the logical components of an application (represented by the software stack) and the physical resources. In the case of middleware, whether it is data access, messaging or the business logic, the physical location of the resources should not matter to the developer and to the end user. This is not a trivial thing to do, especially when it comes to data-intensive, stateful (transactional or otherwise) applications and services. In this session we will explore the challenges and propose a solution, including a live demo.

Speaker:
Geva Perry
CMO
GigaSpaces Technologies

Track: Current Directions

Speaker:
Bob Quinn
Founder & CTO
3Leaf Systems

Track: Current Directions

While the next-generation data center has begun to take shape, the promise of true dynamic computing has so far eluded today’s resource, bandwidth and power constrained enterprises. Now however, key advancements in network and processor technologies are converging to lift the remaining barriers and enable truly dynamic computing. In this presentation, IT professionals will learn why this convergence enables the Coherent Network, turning an Enterprise Data Center into a single dynamic resource pool of compute cores, memory, and I/O.

Speaker:
Brian Stevens
CTO and Vice President of Engineering
Red Hat

Track: All Tracks

Open Source. Open Standards. Open Collaboration. For the past 15 years, Linux has served as the benchmark of a successful global open source project. The impact has been far reaching: today it powers the Internet, a significant portion of the datacenter, is the emerging market choice for the desktop, and soon will likely be on your phone. Over the last 5 years, this open community has turned its attention to virtualization.

This talk will discuss what has been achieved and what is under development, and most importantly why open source is critical when building integrated infrastructure solutions.

Speaker:
Kurt Daniel
Sr. Vice President
Parallels

Track:

The last 10 years has seen a remarkable evolution in virtualization. First generation virtualization centered on Development & Testing and was largely confined to desktop computers and test servers. Second generation technology focused on Server Consolidation to lower hardware costs and saw the rise of hypervisor-powered hardware virtualization solutions.

Now, we’re entering the third generation of virtualization, where Optimizing IT Infrastructure in the datacenter is critical. This next step forward will involve large-scale virtualized datacenter deployments that are heterogeneous, cross-platform, and include operating system and hypervisor-based virtualization for servers and workstations.

This session will explore options and best practices not only on virtualization itself, but also on the management and automation tools required to support virtualized servers, such as provisioning virtual servers databases and applications, enabling departments to self-provision resources, enabling chargeback, improving availability of all IT services.

Speaker:
Tom Bishop
CTO
BMC Software

Track:

Virtualization is the future of IT management, but what exactly does that mean to your organization? CIOs around the world recognize that virtualization could be the answer to combating skyrocketing costs associated with managing their IT infrastructure; however, many are still left wondering how to implement a long-term, substainable virtualization strategy. In this session, BMC Software CTO, Tom Bishop, will explain how IT organizations can realize the full value of virtualization through aligning IT with business priorities and automating IT processes.

Speaker:
Kurt Ziegler
VP, High Performance Computing
SIMtone Corp.

Track:

Virtual Cloud Computing represents the next wave of virtualization and offers significant market opportunities by providing a new, simpler, and much more pervasive platform for on-demand, desktop and application service delivery. While server-side virtualization helps enterprises optimize data center resources, the use of a universal dialtone technology offers a significantly larger market for desktop users in both commercial and consumer segments. The key to virtual cloud computing is in the universal dialtone which securely links users to desktop applications and content resources, on demand, via any device.

Speaker:
Prasad Rampalli
Vice President, Digital Enterprise Group
Intel

Track: All Tracks

Success in business increasingly relies on proactively harnessing the power of advanced technologies to manage processes, information, and relationships. Today’s IT intensive enterprise must always be on the lookout for the latest in innovation that allow businesses to run with fewer resources while providing the infrastructure to meet today and future customer needs. Virtualization technologies are driving a top to bottom overhaul of the computing industry. The growing awareness of the advantages provided by agile virtualized environments is brought about by economic factors of scarce resources, government regulation, and more competition. Many leading corporations are embarking on virtualization initiatives on their path to predictive enterprise. This keynote explores the following aspects:

*Top CIO issues facing today’s IT environment
*Understanding Key trends and challenges facing virtualization adoption across the enterprise
*Examine Industry Requirements to enable and accelerate the virtualization journey
*Intel’s platform innovation/strategy and eco system partnerships addressing the challenges

Speaker:
Brian Duckering
Sr. Product Marketing Manager
Symantec

Track: All Tracks

Does the rise of virtualization mean the death of the Operating System? Has virtualization become just another buzzword used in the attempt by software vendors to get organizations to "sign a check"? This high-level discussion will center on current and future technical and business issues, including next-generation virtualization and the trajectory that the distinguished panelists anticipate for what Gartner is calling "the highest-impact IT trend through 2012" - including all layers of virtualization, present and future.

Speaker:
Jeremy Geelan, Moderator
Conference Chair
SYS-CON Media

Track: All Tracks

Speaker:
Andrew Conte
Territory Accounts Manager
APC

Track: All Tracks

Speaker:
Donato Buccella
CTO
Certeon

Track: All Tracks

Speaker:
Shai Fultheim
Founder & CEO
ScaleMP

Track:

The session will describe the use of system aggregation, a revolutionary virtualization technology that allows end-users to get access to a large shared memory system built using multiple off-the-shelf x86 systems. Aggregation provides organizations with better price/performance compared to traditional symmetric multiprocessor (SMP) systems, and lowers the Total Cost of Ownership (TCO) compared to clusters. This new virtualization technology for high-end computing takes advantage of the traditional SMP operating model such as ease of installation and management, as well as large memory, while maintaining the cost structure of x86 clusters.

Speaker:
Brian Martin
Senior Technical Staff Member
IBM

Track: Strategy & Practice

This presentation will compare and constrast Web application virtualization solutions such as WebSphere Extended Deployment and hardware virtualization solutions. Particular emphasis will be provided on how the two solutions can be combined to provide the most flexible Web application hosting environment.

Speaker:
David Kleidermacher
CTO
Green Hills Software

Track: All Tracks

How is Hyper-V different from the Virtual Server type experience? How come it doesn't feel like a hypervisor based virtualization solution? Is File Virtualization the next great wave? Do database applications running on individual physical servers represent a large consolidation opportunity? Is "sprawl" more likely in the virtual world? These and a host of other virtualization technology-related issues will be the focus of this Power Panel featuring some of the industry's leading executives and practitioners.

Speaker:
Jeremy Geelan, Moderator
Conference Chair
SYS-CON Media

Track: All Tracks

Speaker:
Rick German
CEO & CTO
Stoneware

Track: All Tracks

Speaker:
Maneesh Jain
Storage Architect
3PAR

Track: All Tracks

Speaker:
Allen Stewart
Principal Program Manager
Microsoft

Track: All Tracks

Speaker:
Stephen Pollack
VP, Business Development
Novell

Track: Current Directions

Virtualization is not a new story; its technologies allow companies to meet new business needs and say goodbye to underutilized hardware platforms, power consumption, server sprawl and spiraling IT costs. The technology is here and the benefits are already proving to be fruitful. However, these benefits are only possible if effective management tools are in place. This session will discuss virtualization's missing link – data center automation – and how organizations can use it to create an agile, policy-based environment to automate and orchestrate virtual machine lifecycle management. For without proper management, companies only have a piece of the virtualization puzzle.

Speaker:
Matthew Lee
VP, Sales & Business Development
Neocleus

Track: Strategy & Practice

The need for a way to more effectively manage and reduce the complexity of end points has never been greater. While virtualization technologies offer a breakthrough approach to reduce the complexities of managing end points, there are different ways organizations are leveraging this technology. This session discusses the distinct differences between how organizations are approaching virtualizing end points and the benefits each implementation offers for gaining the performance, security and control needed to manage end points for today's dispersed organizations.

Speaker:
Mark Hapner
SOA Stratgist
Sun Microsystems

Track:

URIs are the lingua franca of the web. They are in every Web page and every HTTP request. In a practical sense, they represent the realization of the Web. Without them, the Web would cease to exist. The situation is very different in the world of the RDBMS. Here, URIs are interlopers. Some RDBMS have provided basic support for URIs via their object extension facilities; however, URIs are still not considered a formal part of RDBMS schema design. This talk explores how URI could evolve to become as important to RDBMS Schemas as it is to the Web.

One aspect of URI 'types' this presentation will cover is the use of Web Application Description Language (WADL). WADL has been described as SQL Schema meets REST. WADL is metadata describes the functional and structural aspects of a URI 'type' that a Web site or other provider offers through HTTP.

Speaker:
Gregory Brail
Director, Product Management
Sonoa Systems

Track: Issues & Challenges