A Composable Service is a Good Service


Speaker:
Kyle Gabhart
Director of SOA Technology
Web Age Solutions


Track:

Designing services well requires intentional application of design strategies and consistent utilization of service oriented principles. In this talk, Kyle Gabhart will explore one such principle of service orientation – the composable nature of services. One thing that distinguishes services from other distributed components is the ability to compose solutions. Service oriented solutions support this by aggregating service calls underneath higher-level services and orchestrating services into business processes. Although most service oriented practitioners will readily admit this is a goal, few realize this goal due to poor service design. This session explores the subject of service composition and provides practical guidance regarding how to design and work with composable services.


 
 
A Lightweight Approach to SOA and BPM in Java Using jBPM


Speaker:
Koen Aers
Lead Developer
Red Hat/JBoss


Track: Real-World SOA

SOA is mostly associated to technologies such as BPEL, SCA and Web Services. But does SOA really imply these technologies? In this session we will show how you can use the service oriented approach while staying inside the Java world. jBPM is a powerful lightweight framework that can be used to orchestrate services in the broadest sense. It is highly extendable, very versatile and can be easily embedded in client and/or server applications. Attendees will learn how jBPM can be used in a pure workflow scenario as well as in a situation involving automated business steps.


 
 
A Social Registry - Bridging Technology and Community for SOA


Speaker:
Glen Daniels
Director of Java Platforms
WSO2


Track: Issues & Challenges

SOA is about people as much as technology. This talk will demonstrate how adding a layer of social (or "Web 2.0") features - things like tags, comments and syndication feeds - to your SOA infrastructure can provide fertile ground to help grow a vibrant and connected community of developers, businesspeople and technologists. We'll show you how a social registry/repository can enable both grass-roots development and CIO-pleasing governance, all with standard REST interfaces. And because we can directly connect SOA components and metadata with the human community creating them, the relationships of both the software and the people can be enriched.


 
 
Application Virtualization


Speaker:
Bob Lozano
Chief Stategist
Appistry


Track: Real-World SOA

This session will focus on Application Virtualization with particular focus on achieving Web-scale. The session will compare and contrast external cloud deployment to internal deployment on commodity infrastructure.


 
 
Are you Applications vAvailable?


Speaker:
Jerry Melnick
CTO
Marathon Technologies


Track: Current Directions

At Marathon Technologies, we service a range of industries that must have their applications up and running at all times, or as we call it: vAvailable.

vAvailable is the integration of virtualization and high availability technologies to create a cost-effective solution that ensures applications won’t go down. With virtualization technologies, high availability has now launched well between today’s alternative solutions such as clustering.

This session will define vAvailable and this is a huge step between today’s alternatives. Mr. Melnick will discuss a new standard for application availability using virtualization technology that embraces Windows and business process applications.


 
 
Avoiding a SOA Fiasco: An Ounce of Prevention is Worth a Pound of Cure


Speaker:
Jacek Kruszelnicki
President
Numatica Corporation


Track: Issues & Challenges

While SOA can deliver dramatic cost reduction of an organization's business operations, it is a complex, multidisciplinary undertaking, and therefore introduces significant risk. This session presents a list of the most important risk factors and ways to mitigate them BEFORE it is too late. The session will be of interest to anyone planning an SOA initative, primarily CIOs, Technical Managers, Project Directors and Technical Architects.


 
 
Best Practices for Multi-site Data Center Relocation and Consolidation


Speaker:
John Stetic
Sr. Director, Products & Services
PlateSpin/Novell


Track: Real-World SOA

A common mandate in large organizations is to shrink the total number of data center sites in order to achieve new efficiencies and economies of scale. Rapid growth, globalization, mergers and acquisitions often necessitate physical data center relocations or consolidations. The ability to effectively analyze, plan and execute multi-site data center relocations or consolidations is vital to large enterprises. Attendees will learn how the ability to decouple server workloads from the underlying hardware and move them over the WAN between any physical or virtual infrastructure enables fast and easy server and data center relocation and consolidation. Topics will include rapidly provisioning new servers, running new and old data center sites in parallel, and the importance of testing.


 
 
Beyond Virtual Machines: What’s Next for Virtualization?


Speaker:
Peter Manca
CTO
Egenera


Track: Real-World SOA

Virtualization has taken hold in the data center, addressing some of the most pressing issues customers face including excessive power and cooling, and low server utilization. But this is only the first wave of virtualization and only addresses the server.

What’s next? Enter “Virtualization 2.0,” where the benefits extend from capital cost reduction to lower operational expenses, improved service levels, agility and IT simplicity. This next wave virtualizes beyond the server, encompassing data center infrastructure (storage, networking and processing) to unbind applications from servers and create a fully agile data center. This session explores Virtualization 2.0 and what it will mean for bottom line business.


 
 
Bridging the Paradigms: Convergence of Enterprise Compute and Data Grids


Speaker:
Victoria Livschitz
Founder and CEO
Grid Dynamics


Track: Strategy & Practice

As computer grids are becoming more wide spread in commercial data centers, the bottlenecks in application performance move from raw processing to searching, storing and retrieving the data. In-Memory Data Grid (IMDG) technology solves this fundamental problem by acting as super-efficient application accelerator, taking advantage of unused resources readily available on the grid – disk, memory, IO – to put the data in memory of the same computer that performs the calculations. The talk will explore how IMDG can be easily integrated with existing enterprise grids to create data-aware grid applications and provide application performance acceleration while improving application scalability and reliability.


 
 
Business Resiliency in Blended Physical/Virtual Environments


Speaker:
Butch Villaflor
Sr. Systems Engineer
Egenera


Track: Strategy & Practice

While virtual machines continue to proliferate in enterprise data centers with great results, high-powered physical servers aren’t going away. Most enterprise data centers are in fact “blended environments,” with some application services running on VMs, while often more mission-critical applications continue to run on physical servers. This session will explore approaches to manage both virtual AND physical servers in exactly the same fashion – creating truly resilient environments regardless of platform.


 
 
CEP - the Secret Weapon for SOA Application Performance Management


Speaker:
Rich Schreiber
CTO
Nastel Technologies


Track:

Service Oriented Architectures (SOA) can deliver tremendous value in flexibility, adaptability and cost savings. But SOA environments are complex by definition, with lots of loosely coupled components and a potentially vast combination of platforms, software, databases, applications and networks. One of the biggest challenges inherent in realizing the benefits of SOA is effectively managing all of these diverse components to ensure the high availability and performance of the applications running in them to meet crucial Service Level Agreements (SLAs). This session will explore Complex Event Processing (CEP) engines and offer practical insights into how CEP can be leveraged to enable rapid real-time problem correction and predictive problem prevention that is vital to successful SOA implementations.


 
 
Consolidated Disaster Recovery Using Virtualization


Speaker:
John Stetic
Sr. Director, Products & Services
PlateSpin/Novell


Track:

Traditional recovery infrastructures have failed to keep pace with requirements for recovery speed and integrity at a reasonable cost. Learn why organizations are now leveraging server virtualization to protect servers in their network that have commonly been left under-protected. Find out how workload protection technologies enable organizations to implement a disaster recovery plan that is more affordable and flexible than traditional options, while improving testing and recovery time and point objectives (RTO and RPO).


 
 
Data Access and Data Services Workshop


Speaker:
Mike Pizzo
Principal Architect
Microsoft


Track:

The workshop is a hands-on session focusing on data access and data services issues, problems and solutions. It's an opportunity for audience members to view and discuss problems with a panel of experts. The goal of the session is to engage the audience using walk throughs, examples, and a question and answer (Q&A) session. The operative principles are interactivity and dialogue.


 
 
Data Access and Data Services Workshop


Speaker:
Dr. Carlo Innocenti
Senior XML Program Manager
DataDirect Technologies


Track:

The workshop is a hands-on session focusing on data access and data services issues, problems and solutions. It's an opportunity for audience members to view and discuss problems with a panel of experts. The goal of the session is to engage the audience using walk throughs, examples, and a question and answer (Q&A) session. The operative principles are interactivity and dialogue.


 
 
Data Access and Data Services Workshop


Speaker:
Dr. Michael Carey
Senior Engineering Director
BEA


Track:

The workshop is a hands-on session focusing on data access and data services issues, problems and solutions. It's an opportunity for audience members to view and discuss problems with a panel of experts. The goal of the session is to engage the audience using walk throughs, examples, and a question and answer (Q&A) session. The operative principles are interactivity and dialogue.


 
 
Data Access and Data Services Workshop


Speaker:
Michael Gorman
Founder
Whitemarsh Information Systems Corporation


Track:

The workshop is a hands-on session focusing on data access and data services issues, problems and solutions. It's an opportunity for audience members to view and discuss problems with a panel of experts. The goal of the session is to engage the audience using walk throughs, examples, and a question and answer (Q&A) session. The operative principles are interactivity and dialogue.


 
 
Data Services Modeling: Data Modeling in the SOA Age


Speaker:
Dr. Michael Carey
ACM Fellow and Senior Engineering Director
BEA


Track:

Once upon a time data modeling played a central role in the process of developing applications. Thus far in the SOA era, there has been a heavy emphasis on process, and data has all-too-often been lost in the SOA shuffle. In this talk, we present a data model for SOA - i.e., a service-oriented data model. This model formalizes the notion of a data service, modeling data in SOA as a layer of interrelated data services. We explain the key components of this model, including a taxonomy of data service operation types, a mechanism for capturing the entities that the data services are "about", and an approach to modeling relationships in SOA. The content of this talk is based on the data services model embodied in the BEA AquaLogic Data Services Platform (ALDSP), and the approach is based on lessons learned over a period of several years of working with data services and customer use cases.


 
 
Data Services World Welcome Address


Speaker:
Ken North
DataServices World Conference Chair
Ken North Computing, LLC


Track:

Conference Chair Ken North will open the DataServices World program with an explanation of key concepts and issues that helped shape the focus of the event. He will provide a perspective on information retrieval, structured and unstructured data, SQL and XML, service-oriented architecture (SOA), data access, middleware and data integration. Ken will discuss important trends and technologies, such as software-as-a-service, rich Internet applications, information servers, cloud computing, data services and integration services. He will also provide an update on the Mustang Index.


 
 
Database Architecture for SOA, Business Intelligence and Data Warehousing


Speaker:
Dr. Bill O'Connell
CTO for BI for IBM Information Management
IBM


Track:

This presentation discusses the role of databases in a service-oriented architecture. The speaker will discuss a scalable architecture for databases that are at the core of:

*Enterprise applications (including online transaction processing, data warehousing, business intelligence
*Internet applications (including eBusiness)
*Service-oriented architecture (SOA) and services.


 
 
Digital Identity and Service-Oriented Architecture - Hope and Glory


Speaker:
Ron Williams
Lead Architect
Tivoli Software, IBM Corporation


Track:

Adoption of federated identity technology has been slower than the hype might indicate, despite the maturity of standards such as SAML 2.0 and Web Services Security. This presentation examines the distinct business and technical identity management issues in both the commercial and user-centric spheres, and important catalysts to drive successful deployment.


 
 
Don’t Let Inefficient Data Access Undermine Your Virtualization Goals


Speaker:
Robert Steward
VP Research and Development
DataDirect Technologies


Track:

Data center architects naturally seek to employ server virtualization to maximize the use of their hardware systems. An often overlooked factor that can undermine this goal is data connectivity.

75 to 95 percent of the response time now associated with database access can often be attributed to the data connectivity layer — and that’s using traditional, non-virtualized servers. Running multiple virtual servers on a single machine can introduce additional complications involving data access. This presentation will examine the importance of data connectivity in a virtualized environment, and the need to take an intelligent approach to data access in order to truly reap the benefit of a virtualization strategy.


 
 
Effective Planning for Virtual Infrastructure Growth


Speaker:
John Stetic
Sr. Director, Products & Services
PlateSpin/Novell


Track: All Tracks

As the adoption of virtualization technology in the data center increases, organizations are encountering new challenges associated with planning and managing rapid growth in virtual infrastructure. Without effective planning and forecasting, organizations often fail to realize the full benefits of virtualization and achieve a sub par return on investment. After investing in virtualization, some organizations learn the hard way that they have merely replaced their physical server sprawl with a virtual sprawl. This session will discuss the important role of ongoing capacity and workload planning, forecasting and reporting in helping organizations successfully manage future growth.


 
 
Essential Requirements for Storage Virtualization: Availability, Performance, and Data Integrity


Speaker:
Matt Waxman
Dir. Engineering, Chief Architect
EMC Corporation


Track: Strategy & Practice

Storage virtualization introduces a level of abstraction that sits between application servers and physical storage resources to provide centralized volume management and non-disruptive data mobility. These capabilities help storage managers improve productivity, capacity-utilization and service levels. Its unique position between application servers and storage resources demands the highest levels of availability, performance and data integrity. This session will review the benefits of virtualization and how it improves productivity, capacity utilization and service levels. It will also discuss how second generation, network based storage virtualization can be used to meet the demands imposed by its central position in the I/O stack.


 
 
Evergreen Datacenter, From Concept to Implementation


Speaker:
Parviz Peiravi
Principal Architect, Enterprise Computing
Intel Corporation


Track: Current Directions

Most enterprises today are facing the challenges of datacenter space, power, and performance. With increasing demand for “more” while paying “less”, the IT industry is looking for new technologies, best methods, and practices to find solution to this problem. The Evergreen Datacenter framework is an architectural framework that formulates the best practices and methodologies along with latest technologies that allow enterprises to design an infrastructure with maximum space and power efficiencies. These efficiencies result in 2x the performance while maintaining or reducing the power envelope. Virtualization, high performance, power efficient server platforms are core components of Evergreen Datacenter framework. This discussion will examine the best practices in designing and implementing the Evergreen Datacenter. This session will demonstrate the use of the latest virtualization technology from both a hardware and software perspective, in addition to providing the methodology for developing a virtual infrastructure. The audience will walk away with the following key messages:

*Understanding challenges and benefits of Evergreen Datacenter deployment
*Best practices for designing and implementing this virtual infrastructure
*Introduction to hardware virtualization and server platform technologies
*Understanding of Virtualization Solution Services, an offering on how to design, deploy, and maintain virtual infrastructures, offered by TCS and Intel.


 
 
Facelift your SOA with Rich Internet Applications


Speaker:
Yakov Fain
Managing Principal
Farata Systems


Track: Issues & Challenges

We are entering an era of Rich Internet Applications (RIA) and enhancing the user experience of consumers of the services becomes an important part in designing and implementing SOA.

But if you decide to develop rich clients, you'll be facing the dilemma - which way to go - remain with tried and true Java or .NET or experiment with such newcomers as AJAX, Flex, Silverlight, or JavaFX. While the Internet brings a lot of noise where "it's cool" is the most popular definition, this presentation is an overview of what's out there on the enterprise RIA market. We'll talk about the pros and cons of using various techniques and technologies for the development of the front end for complex SOA distributed systems.


 
 
Frontiers in Data Access: The Coming Wave in Data Services


Speaker:
John Goodson
VP and General Manager
DataDirect Technologies


Track:

As SOA rapidly becomes the standard for enterprise architectures, the need for robust technologies for data access and data integration has become more critical then ever before. Due to the vital role that data plays both in business and systems operations, database architectures, information specialists, data integration experts, and anyone responsible for data persistence in an organization are increasingly being called upon to contribute to their organization’s SOA initiatives — whether or not this was intended at the onset. In this presentation, we will review the technologies, best practices, and patterns that are shaping the way we utilize enterprise data.


 
 
High Intensity Virtualization – Taking Your Virtualization Strategy to the Next Level


Speaker:
Harry Petty
Dir. Server Virtualization
Brocade Communications Systems


Track:

With the rapid deployment of server virtualization technology in the data center, IT management is actively looking at optimizing their SAN storage architecture to reap the full benefits of their virtualization investment, such as workload mobility and disaster recovery, without running into I/O bottlenecks and unpredictable utilization of SAN resources that comes with a much more dynamic environment.

This session will explore how Data Center Fabric enables virtual servers and physical servers to stand on an equal footing. It will also discuss capabilities specifically designed to support virtualized environments such as VMware ESX, Microsoft Hyper-V and Xen.


 
 
How the Delivery of Virtualization is Changing


Speaker:
Simon Crosby
CTO
Citrix


Track: Real-World SOA

As virtualization becomes more widely deployed, and enterprises look for new ways to leverage this revolutionary technology, the consumption and delivery of this technology is changing. It is no longer one-size-fits-all and confined to a specific area of the data center, but instead is proliferating within the data center and out to the user via the desktop and applications. This session will provide IT organizations with a short - and long - term roadmap by focusing on the new delivery models for virtualization (including embedded hypervisors and managed services), what's available today and what can be expected in the future, and best practices for deployment.


 
 
How to Build a Cost Effective Bullet Proof Remote Virtual Desktop Infrastructure


Speaker:
Bill Scarborough
Desktop Specialist
VMware


Track: Strategy & Practice

With a remote workforce, either through offshoring business processes or remote home workers, it is essential to keep the data safe while providing the most flexible computing experience. This session will discuss the strategies and pitfalls when building a Virtual Desktop Infrastructure (VDI). It will discuss cost issues and help customers build a compelling Retrun On Investment through determinig the Total Cost of Ownership of a VDI implementation. This session will also cover the strategic architecture and how to build a VDI Solution that will allow an Organization to reap the benefits of a remote workforce.


 
 
Hypervisor Breaches: Myths vs. Reality


Speaker:
Hezi Moore
CTO & Co-Founder
Reflex Security


Track: Strategy & Practice

There has been much speculation about the security posture of virtualized environments. One identified vulnerability is the “hypervisor” threat in which a hacker can break out of a guest OS and onto the host OS of a server. How great a danger is the hypervisor threat? What security barriers should IT erect before and after they implement their virtual environment? Virtual security expert Hezi Moore will help attendees separate the virtualized wheat from the real chaff.


 
 
I/O Virtualization: Approaches and Applications


Speaker:
Ariel Cohen
CTO
Xsigo Systems


Track: Current Directions

I/O is a key element of server architecture, but its virtualization is only now starting to be addressed. Without I/O virtualization, the amount, type and physical connectivity of server I/O are all fixed. In order to achieve true flexibility in server usage, these fixed resources must become dynamic. This enables an on-demand usage model for non-virtualized servers, including failover with shared spares, and server pool scaling. It is also an important complement to virtual machine technology, providing flexible dedicated I/O pipes for virtual machines. This presentation will compare different approaches to I/O virtualization and discuss the applications of the technology.


 
 
Implementing a Highly Distributed, Real-time Data-critical SOA Application


Speaker:
Gordon Hunt
Chief Engineer
Real-Time Innovations


Track: Real-World SOA

SOA implementations are increasingly reliant on streams of data that are time-critical, reliably delivered and sourced from mixed infrastructures in a highly distributed environment. Data formats, delivery mechanisms, fault tolerance capabilities and stateful semantics embedded in data are often inadequately considered when architecting and implementing large scale real-time SOA applications.

This talk will introduce several real-time data-centric technologies that specifically address the challenges of wide-scale, real-time data distribution, as well as how these technologies seamlessly integrate into existing SOA frameworks. Examples will be drawn from military and aerospace applications that are already seeing success with real-time, highly distributed SOA applications.


 
 
Infrastructure Virtualization - Dead Bare Metal to Live Connected Servers in Five Minutes or Less


Speaker:
Kevin Epstein
VP Products
Scalent Systems


Track:

Join us for an interactive discussion presented by Scalent Systems, as we address the big three challenges facing server failover – software configuration, network connectivity and storage access – and contrast several different approaches, from traditional backup to the use of virtual machines, to the next generation of infrastructure virtualization and management.


 
 
Introducing Automated Business Process Discovery: Step #1 To Process Improvement


Speaker:
Keith Swenson
VP, Research and Development
Fujitsu


Track: All Tracks

In a recent study, CIOs ranked "improving business processes" as their #1 priority for 2008. But the big question has always been - How does one get started with a BPM initiative? The traditional approach has been to engage external consultants and to dedicate significant time and resources to map out how a company does business. Very often, the outcome is delayed and riddled with inaccuracies.

Keith Swenson, Fujitsu's Chief Architect, talks about Fujitsu's new Automated Business Process Discovery Offering, that helps companies:

*Quickly visualize existing business processes – in less than two weeks
*Identify process bottlenecks, steps that get repeated, and "loop-backs" in processes
*Pin point areas to focus your process improvement initiative on to demonstrate quick ROI


 
 
IT Security in a Hostile World


Speaker:
David Kleidermacher
CTO
Green Hills Software


Track: All Tracks

Computer systems manage and protect increasingly high value information and assets across the enterprise. Meanwhile, hackers grow in number and resourcefulness. Commercial virtualization solutions add to the already fertile attack surface of enterprise operating systems. Green Hills discusses the state of enterprise security threats and presents a secure operating environment that can guarantee the security of the world’s critical infrastructure, financial systems, medical records, and corporate intellectual property. This solution uses technology adopted in the military and intelligence community to protect sensitive national secrets.


 
 
Leveraging Virtualization for Software Testing & Development


Speaker:
Ravi Gururaj
Founder & CTO
VMLogix


Track:

As more and more enterprises and ISVs seek additional ways to leverage virtualization technology, virtual lab automation (VLA) has emerged as an innovative solution for streamlining software development and automating the entire development and test environment setup while utilizing existing server virtualization infrastructure. Additionally, VLA improves resource utilization and efficiency while pushing products to market faster. This presentation will review the virtual test and development infrastructure and provide best practice recommendations for how VLA can add significant value to developers, testers and IT operations staff and help drive business growth and employee productivity.


 
 
LINQ, Entity Framework and ADO.NET Data Services for the Web


Speaker:
Mike Pizzo
Principal Architect
Microsoft


Track:

The new wave of Web applications are built on technologies such as AJAX and Microsoft Silverlight, which enable developers to build better, richer user experiences. These technologies bring a shift in how applications are organized, including a stronger separation of presentation from data. Technologies such as Language Integrated Query (LINQ) and ADO.NET Entity Framework and Data Services simplify the job of developers.

The ADO.NET Entity Framework raises the level of abstraction for data programming. It is the evolution of ADO.NET that allows developers to program in terms of the standard ADO.NET abstraction or in terms of persistent objects (ORM) and is built upon the standard ADO.NET Provider model. The Entity Framework introduces a set of services around the Entity Data Model (EDM) (a medium for defining domain models for an application).

The goal of ADO.NET Data Services is to enable applications to expose data as a REST-based data service that can be consumed by Web clients within a corporate network and across the Internet. The data service is reachable over HTTP, and URIs are used to identify the various pieces of information available through the service. Interactions with the data service happens in terms of HTTP verbs, such as GET, POST, PUT, and DELETE, and the data exchanged in those interactions is represented in simple formats, such as AtomPub and JavaScript Object Notation (JSON).


 
 
Making Sense of the BPM & SOA Standards Alphabet Soup


Speaker:
Keith Swenson
VP, Research and Development
Fujitsu


Track: Real-World SOA

What is BPEL? What is XPDL? How are they different? What is the best use for each? What is BPMN, and why should I care? Which of these are primarily designed to help IT at a technical level, and which help an organization at a business level? Amongst the flurry of BPM and Web services standards that appear to overlap at times, there is a central core of important ones. This session, led by Keith Swenson, Fujitsu's Chief Architect and Co-Chair of the Workflow Management Coalition Technical Committee (WfMC), is aimed at lending clarity to the fuzzy world of BPM and Web services standards and at explaining the benefits of investing in standards-driven solutions.


 
 
Managing Storage in the Virtual Enterprise


Speaker:
Sean Derrington
Director, Storage Management and CDP/R
Symantec Corporation


Track: Current Directions

It’s no secret that data centers are faced with exponential storage growth, increasing operational costs, power and cooling limitations, and the need to provision and bring new applications online more rapidly to support critical business needs, many customers look to virtualization strategies to ease the management burden.

SRM technology can address the demands and management complexities that virtualization presents. Virtualization, by definition, can apply to operating systems, applications and storage arrays. This session will identify and elaborate on the various virtualization categories, and talk about how SRM technology can enable IT organizations to manage storage in the virtual enterprise.


 
 
Mathematical Innovations for Heterogeneous Data Access


Speaker:
Dr. Stefanos Damianakis
CEO
Netrics


Track:

Working to achieve uniform data access across heterogeneous systems can be enormously challenging, and one particular problem that is often not identified until a later stage is dealing with the natural variations and discrepancies that occur within the actual data. These data issues already exist in each individual data source and are magnified when many heterogeneous (or even homogenous) sources are involved.

Traditional solutions to the problem include using manual rules, probabilistic rules and even large amounts of meta data. But these traditional approaches are compute- and labor-intensive and require significant guesswork and a-priori knowledge to implement.

Mathematical modeling brings much-needed innovation to this problem by eliminating the guesswork and manual labor of the traditional approaches. Those who attend this presentation will gain an understanding of:
· how enterprises can leverage mathematical modeling to address their data access needs and get the most out of their corporate data
· how mathematical modeling is different from traditional approaches and why it delivers higher accuracy, scalability and computational efficiency that result in better decision-making abilities for organizations
· several real-world case histories of organizations that used mathematical modeling to solve their data access problems - after attempting rules-based solutions that failed them


 
 
Maximize Your Virtualization Payoff: There's More Than You Think


Speaker:
Andrew Conte
Territory Accounts Manager
APC


Track: Strategy & Practice

Businesses that virtualize can increase efficiency and reduce costs by eliminating low-performance/low-efficiency servers. Less well-known, but equally important, is the parallel advantage of streamlining the legacy power and cooling systems that support virtualized environments. This presentation will discuss how new power and cooling technologies and effective data center planning and design are saving additional electrical costs, sometimes even more than the original savings from virtualization. Learn how to help manage the complexities of a virtualized environment by answering the not-so-obvious questions “Where should I locate my next server?” and “Where should I migrate my applications to maximize efficiency?


 
 
New Perspectives on Governance, Management, and Industry Standards in the Service-Oriented Enterprise


Speaker:
Paul Lipton
Sr. Architect, IP & Standards
CA Inc.


Track: Issues & Challenges

Popular assumptions can often be dangerous. We will start by considering how the many unique architectural characteristics of SOA, such as loose-coupling, can actually be a two-edged sword affecting the requirements, nature and success of many important aspects of the architecture, especially runtime governance. In fact, the success of any SOA requires that one must gain an understanding of the true nature, performance characteristics and availability of the business transactions that flows in real-time through these highly distributed services and their supporting IT infrastructure. Similarly, security and governance usually play a critical role in the proper operation of a SOA. Although one may support these critical SOA functions using many different technologies and standards, there is no doubt that for most users today the popular WS-* standards will play a central role. We will conclude by considering how all of these standards might best work together to solve these real-world problems in your SOA. In the process, we will speculate upon some the strengths and weaknesses in the current Web services stack, the nature of the standards process and what trends might be most relevant to your own future success.


 
 
On the Wireless Fringes of SOA


Speaker:
Ian Thain
Sr. Technical Evangelist/Software Engineer
Sybase, Inc.


Track:

This session will investigate what is happening out there in the world of Mobility that uses Services, some are calling this MOA (Mobile Oriented Architecture). We will also discuss architectures, application design & considerations for mobility


 
 
Open Source Penetration and Use in SOA Deployments


Speaker:
Pierre Fricke
Dir. Product Line Management
Red Hat


Track:

Open source has made significant inroads into middleware deployments in the enterprise. More and more, open source is being used to deliver the benefits of SOA and open source to the enterprise. There are many custom Enterprise Service Bus deployments waiting to be upgraded to a simple, open and affordable SOA integration platform. This session explores where open source is getting the most traction in SOA deployments, with a focus on ESB, and illustrates this by describing some of the customer SOA solutions the speaker sees at Red Hat.


 
 
Opening Keynote: Service Oriented Architecture: Making the Leap


Speaker:
Richard Mark Soley
CEO
OMG


Track: All Tracks

It seems that Service Oriented Architecture (SOA) continues to be this year's hot buzzword, rather than a well-defined, meaningful and valuable part of the Enterprise Architecture landscape. Before the term fades away completely, perhaps we should agree what's valuable about the move to SOA and how to make the leap, and make the leap valuable.

OMG's SOA Consortium is making great strides in defining SOA to be a valuable business strategy for business agility, taking advantage of Enterprise Architecture, Business Process Management and other concepts; and the OMG itself is making headway on modeling standards for services (as opposed to yet another set of standards for moving bits around wires).
Dr. Soley will introduce the SOA Consortium and give some context for OMG's work in service modeling. He will also share some of the experience gained from the SOA Consortium's Summit discussions with CIO's, CTO's and Chief Enterprise Architects who have results to share from refocusing their lines of business around recognizable, reusable and optimizable business processes


 
 
Opening Keynote: Using Virtualization to Transform Your Datacenter


Speaker:
Stephen Herrod
CTO
VMware


Track: All Tracks

How can virtualization help transform your IT environment into a dynamic datacenter? In this Virtualization Keynote, Dr Stephen Herrod will explore how a virtualized IT infrastructure gives any organization a sustainable competitive advantage. We have reached a point in time, Herrod believes, when the industry is shifting and the true power of virtualization is being unleashed, allowing for reduced costs, more efficient use of resources, increased availability of applications and faster responsiveness to business needs.