A Little SOA Goes A Long Way


Speaker:
Kyle Gabhart
SOA Strategic Lead
Web Age Solutions


Track: Real-World SOA

Many organizations make the faulty assumption that SOA is a panacea that can and should be applied to every situation. The reality is that service orientation is not the right answer for every scenario. The expense of service orientation cannot always be recouped and in some cases service orientation can actually do more harm than good. In this talk, Kyle Gabhart will explore the subject of selective service orientation and how to go about effectively governing the service orientation of the enterprise.


 
 
Adaptive Infrastructure - Dead Bare Metal to Live Connected Servers in Five Minutes or Less


Speaker:
Brian Korn
Dir. Marketing
Scalent Systems


Track: Current Directions

Join us for an interactive discussion presented by Scalent Systems, as we address the big three challenges facing server failover – software configuration, network connectivity, and storage access – and contrast several different approaches, from traditional backup to the use of virtual machines, to the next generation of adaptive infrastructure.


 
 
Application Virtualization In Any Infrastructure: No Strings Attached


Speaker:
Peter M. Jensen
VP Sales
Thinstall


Track: Current Directions

Application virtualization is a technologically elegant solution that isolates applications and reduces conflicts. That’s good for IT management and has the additional virtue of being financially alluring. From legacy to the latest enterprise business applications, virtualized deployment eases management and supports secure access. Companies save money and boost efficiency using application virtualization within any IT infrastructure.

As an IT strategy, application virtualization is advanced as a best-practice solution in two critical scenarios. In services environments, application virtualization is implemented as a VDI solution incorporating application virtualization as a means of controlling the desktop environment.

Deployed in data centers with Citrix Presentation Servers, application virtualization is a strong deployment strategy, speeding access and assuring integrity of the host system. Distributed from a share file, companies save the cost and headache of adding and managing siloed servers. This session will provide use-case illustrations to de-mystify application virtualization and outline the business benefits of applying this technology.



 
 
Application Virtualization in the Data Center: Alignment of IT Supply with Business Demands


Speaker:
Gordon Jackson
Virtualization Evangelist
DataSynapse


Track: Strategy & Practice

Today the data center is being challenged, more than ever before, to reduce operational cost, increase overall utilization and improve operational efficiency: “Do More with Less”. All the while data center managers are reminded by the lines of business that “time is money” and applications and services must be available according to the Service Level Agreements (SLAs) established between the business and its consumers.

The question for the IT professional becomes “How do I reduce cost and increase utilization of my infrastructure and at the same time support – and improve – SLAs?” The answer to this question lies in the rise of virtualization technologies and their direct impact on the way IT delivers value to the business. Specifically, application virtualization enables the alignment of demand for applications with the available supply of compute resources. It also does this based on the relative importance of an application, or class of consumer, with the automatic allocation of available resources based on policy – determined by the business.

Employing application virtualization as part of a virtualization strategy ensures that the applications and services most vital and critical to the business consistently deliver on their SLAs by ensuring the right resources are available at the time needed, dynamically and in real-time. The result is a data center that is directly aligned with the often unpredictable needs of the business.

 
 
Automation & Virtualization: Beyond OpEx Reduction to Flexible Infrastructure


Speaker:
Madhur Kohli
VP of Engineering
Leventa


Track: Current Directions

Most system administrators are aware of the proven fact that automation and virtualization reduce IT costs and simplify network management. However, many do not think of the untapped flexibility benefits that implementing automation and virtualization solutions can bring to a data center. In this presentation, Madhur Kohli will discuss the ways that sys-admins can marry data center automation and virtualization to achieve a greater level of flexibility and efficacy in network management.


 
 
Best Practices for Building a Virtual Appliance Across Multiple Platforms


Speaker:
Brett Adam
VP Engineering
rPath


Track: Strategy & Practice

Virtual appliances represent a new opportunity to streamline and simplify software distribution for virtual environments. With a virtual appliance, software vendors can ship thoroughly tested, standard configurations that require minimal installation effort.

In this session, Troan will discuss best practices on how to build virtual appliances including:

  • Building an integrated collaboration suite appliance
  • Creating a virtual appliance image with a simple click of a button
  • Reducing build size by creating a tailored operating system that reduces the amount of space to install, install time and the security exposure created when providing ongoing updates to the software.


 
 
Bringing Macs Into Your Enterprise with Virtualization


Speaker:
Benjamin H. Rudolph
Director of Corporate Communications
SWsoft


Track: Strategy & Practice

This session will explore how to leverage the speed and stability of OS X and the workhorse productivity of Windows in an enterprise production environment, and how to bring both to your team via virtualization. Topics of discussion include:
  • Level of integration between Windows and OS X
  • Deployment and management best practices
  • Hardware & recommended configurations
  • Common use cases


 
 
Connecting SOA with BRMS (Business Rule Management System)


Speaker:
Nicolas Robbe
Dir. SOA Solution Division
ILOG


Track: Issues & Challenges

To ensure successful SOA implementation, companies should reconsider how they provide decision services. The unmanageable, black-box approach of wrapping legacy code does not work. BRMS (Business Rules Management System) helps companies meet the SOA promises of reuse and agility with Transparent Decision Services that are truly reusable, modeled by business analysts, maintained by business teams, and managed by IT. BRMS allows externalized decision logic, are modeled and maintained by business teams and analysts, managed by IT, allow automatic auditable capture with extensive reporting, and are easy to repurpose and maintain.


 
 
Cutting I/O Power and Management Costs in Blade Server Environments while Boosting Performance


Speaker:
Sujal Das

Mellanox Technologies


Track: Current Directions

When it comes to cutting I/O cost, power, management and real estate requirements in blade servers, the ideal I/O solution is a single, unified I/O adapter that can provide required services for all data center traffic types – LAN, SAN and IPC. This is because blade server form factors by nature are limited on space, power and cost requirements. While I/O may be unified on the server using a high performance converged I/O adapter, the demands on the LAN and SAN infrastructure sides of the data center are different. Ethernet and Fibre Channels will coexist in the infrastructure. Finally, there are issues around separation of management domains of the compute servers, LAN infrastructure and SAN infrastructure because they are managed by different groups and capacity scaling and budgetary cycles are independent of each other. All of the above make consolidation of I/O on the blade servers a daunting challenge.

This session presents blade server oriented I/O solutions that are flexible enough to support legacy I/O hardware and management requirements and provide for incremental upgrades to a high performance converged I/O adapter solution that delivers optimum LAN, SAN and IPC services on the server, while maintaining end to end connectivity to Ethernet LANs and Fibre Channel SANs, and separation of management where compute, LAN and SAN capacity can be scaled independently.

 
 
Delivering "Big Bank" Solutions with Community Banking Intimacy: Synovus Financial Corp and Active Endpoints


Speaker:
John Woolbright
SVP and CTO
Synovus Financial, Inc


Track: Real-World SOA

In this joint session, Synovus and Active Endpoints will explain how reusing proven code to build new applications, regardless of that code's origin, allowed the community bank to provide customers with Web self-service options and other technology benefits usually considered beyond the reach of a smaller institution. By making the most of its programming resources, the bank was able to deliver Web services in line with customers' elevated expectations while keeping its focus on the personal service customers expect from a community bank. Attendees will learn about a successful strategy for building applications with loosely coupled components using ActiveBPEL, follow Synovus' considerations as the institution pursued its SOA strategy and discover the lessons learned along the way.


 
 
Delivering "Big Bank" Solutions with Community Banking Intimacy: Synovus Financial Corp and Active Endpoints


Speaker:
Mike Pellegrini
Principal Architect
Active Endpoints


Track: Real-World SOA

In this joint session, Synovus and Active Endpoints will explain how reusing proven code to build new applications, regardless of that code's origin, allowed the community bank to provide customers with Web self-service options and other technology benefits usually considered beyond the reach of a smaller institution. By making the most of its programming resources, the bank was able to deliver Web services in line with customers' elevated expectations while keeping its focus on the personal service customers expect from a community bank. Attendees will learn about a successful strategy for building applications with loosely coupled components using ActiveBPEL, follow Synovus' considerations as the institution pursued its SOA strategy and discover the lessons learned along the way.


 
 
Developing SOA and AJAX in Parallel: Best Practices


Speaker:
Michael Peachey
Product Manager & Dir. Engineering
TIBCO


Track: Issues & Challenges

Two trends in applications architecture AJAX RIA (Rich Internet Applications) on the client side and service-orientation on the server side are enabling powerful enterprise solutions that can be leveraged in diverse business environments. This session will present best practices for developing SOA and AJAX RIA in parallel, focusing on design methodologies that take advantage of the synergies between the two. Attendees will learn how to publish/subscribe architectures, facilitate group development and enforce modular design patterns, what to look for in RIA toolkits, as well as how to best ensure feature-rich, high productivity end user applications.


 
 
Extending the Enterprise Service Bus to the Browser


Speaker:
John Fallows
CTO & Co-Founder
Kaazing Corporation


Track: All Tracks

The Enterprise Service Bus provides event-driven and standards-based message services that are fundamental to large and complex enterprise infrastructures. Traditionally the ESB has focused on message delivery between different disparate server-side systems. With the use of modern Web 2.0 techniques we can now extend the ESB all the way to the browser. Messages can be delivered from the server to the Web client in real time, making the Web client an integral part of a service-oriented architecture. In this general session the speakers will introduce you to Enterprise Comet, a real-time message delivery technology that extends the Enterprise Service Bus to your browser.


 
 
Extending the Enterprise Service Bus to the Browser


Speaker:
Jonas Jacobi
Founder
Kaazing Corporation


Track: All Tracks

The Enterprise Service Bus provides event-driven and standards-based message services that are fundamental to large and complex enterprise infrastructures. Traditionally the ESB has focused on message delivery between different disparate server-side systems. With the use of modern Web 2.0 techniques we can now extend the ESB all the way to the browser. Messages can be delivered from the server to the Web client in real time, making the Web client an integral part of a service-oriented architecture. In this general session the speakers will introduce you to Enterprise Comet, a real-time message delivery technology that extends the Enterprise Service Bus to your browser.


 
 
Implementing Virtualization to Drive Business Goals


Speaker:
David C. Christian
Founder & CTO
Mindbridge


Track: Strategy & Practice

Launching a new Open Source, SaaS offering required Mindbridge to re-evaluate its infrastructure and resulting cost structures. The goals included:

- Providing stable computing platforms

- Rapid server procurement

- Leveraging commodity hardware

- Leveraging Open Source technologies

- Maintaining flexibility as new solutions are required

- Integrating proprietary and Open Source solutions harmoniously

- Enabling secure and reliable communications with systems regardless of their location on the Internet

- Exposing elements of systems management to customers

After considerable research, it was determined that the only economical way to accomplish these goals was to utilize virtualization while at the same time integrating various components using web services. This discussion will review the technologies utilized, the problems encountered and the opportunities presented by virtualizing a web infrastructure.

 
 
Improving Customer Experience Through SOA and Web 2.0


Speaker:
Sajindra Jayasena
Lead Architect
Virtusa


Track: Issues & Challenges

British Telecom Openreach Portal is one of new breed open-source portal platforms that have embraced new and futuristic technologies to provide an unparalleled service to end customers. BT Openreach Portal provides the facility for UK-based communication providers (CPs) to manage and service their end customer orders ranging from a simple phone connection and Digital Subscriber Line (DSL) to fiber-based private circuits. Being largely a B2B portal, it provided Openreach standardized, silo-based services to the CPs. This provided too rigid a framework for the CPs to manage and access their orders as well as carry out the required order journeys and did not provide a CP-oriented view of data and execution. Further, the rigid deployment architecture hindered the CPs from personalizing their order journeys as well as prevented BT from deploying new or customized services. In this session we will examine how the SOA and Web 2.0 technology-based platform developed in Openreach Portal by wiring up the existing rigid flows and deploying them for execution, through Web and Web service interfaces in real-time and zero down time, gave the power to end users to define their own services and flows.


 
 
Increasing Trust and Promoting Reuse In a Service-Oriented Architecture


Speaker:
Rami Jaamour
Product Mgr. for SOA Solutions
Parasoft


Track: Issues & Challenges

One of the business benefits organizations strive to achieve by implementing a Service-Oriented Architecture, or utilizing Web Services, is the opportunity to reuse business components. Asset reuse is one of the core drivers of the SOA or Web Service ROI calculation. Although leveraging the service concept provides an avenue for application consolidation and reuse, these same efficiencies also introduce a distinct level of business risk.

In spite of the technical risks involved, reusable components are core to the SOA vision. In order to fully reap the benefits of SOA and Web services, it is critical that companies find an efficient and robust solution that mitigates risk, increases trust, and ultimately promotes reuse. However, in order to promote trust in the business components that are to be reused, policies that determine how the services are handled must be followed and enforced.

The ability to attain the benefits of service orientation is largely constrained by the ability to manage the various SOA domains: security, management, registry, development, orchestration/composite services, and enablement/integration. The lack of a solid SOA governance strategy throughout the entire service lifecycle can result in an inconsistent and uncontrollable IT infrastructure that compromises the benefits of SOA. This SOA governance strategy is just the first step. A governance strategy without the capability to enforce the prescribed policies is destined for failure.

In order to achieve the forecasted benefits of SOA, including reuse, you must achieve trust. Trust that your services are capable of supporting defined business objectives. Trust that your services are scalable to meet the demands of business partners. Trust that your services are robust and interoperable. Building this trust means that the SOA governance strategy is enforced, and this begins in design and is extraordinarily critical in development.

 
 
Keynote: The Future of the Virtual Enterprise


Speaker:
Brian Stevens
CTO and VP, Engineering
Red Hat


Track: All Tracks

The astonishingly rapid rise of virtualization technology has made it a vital component of any Enterprise IT strategy today. And the technology is triggering dramatic changes in product offerings and business practices to support virtualized operational models. These breakneck speed developments have lead to a plethora of solutions, with the attendant confusion that typically surrounds fast moving technologies. In this presentation Mr Stevens will outline current trends in virtualization technologies and examine their potential impact on, and benefits for, future Enterprise IT deployments. Topics will include tradeoffs between open source and proprietary solutions, hardware integration efforts, deployment models, and long-term, high-volume serviceability/security considerations.


 
 
Leveraging Desktop Virtualization for Security, Manageability and Usability Beyond the Perimeter


Speaker:
Kevin Brown
President and CEO
Kidaro


Track: Strategy & Practice

Desktop virtualization is a need-to-know technology for 2008 that’s transforming the way organizations handle complex desktop computing challenges:
  • Provides hardware independence, enabling support for legacy applications while embracing new standards
  • Simplifies desktop management, reducing operational risk and support costs
  • Promotes security and data confidentiality using encryption and leak prevention techniques
  • Enhances mobility and disaster recovery planning, enabling employees to access corporate applications and data from anywhere, without requiring server farm and enabling access even when disconnected from the network
In this session we will introduce desktop virtualization technologies, present real enterprise use cases , and explain the challenges to be addressed when applying these solution in a corporate IT environment.


 
 
Maximize Your Virtualization Payoff: There's More Than You Think


Speaker:
Jeff Polick
Regional Manager
APC-MGE


Track: Strategy & Practice

Businesses that virtualize can increase efficiency and reduce operating cost by eliminating low-performance or low-efficiency servers. Less well known, but equally important, is the parallel advantage of streamlining the legacy power and cooling systems that support these virtualized environments.

This presentation will focus on how new power and cooling technologies and effective data center planning and design are saving additional electrical costs, sometimes even more than the original savings from virtualization. Also discussed will be infrastructure capacity and change management, which can help manage the complexities of a virtualized environment by answering the not-so-obvious questions”Where should I locate my next server?” and “Where should I migrate my applications to maximize efficiency?”

 
 
Model-Driven SOA


Speaker:
Ian Thain
Sr. Technical Evangelist/Software Engineer
Sybase, Inc.


Track: Real-World SOA

In traditional application architectures, the design phase in the Software Development Life Cycle (SDLC) plays a critical role in enabling well-architected solutions. Yet there hasn't been much discussion about the design or the modelling phase of SOA-based applications. Translating the business requirements into services and service models allows for leveraging services throughout the lifecycle. This also allows for mapping the services to an implementation architecture of right nature which could be based on component model like EJB or a simple database infrastructure. SOA is all about reuse and leveraging existing investments and a model-driven SOA allows for an intersection between requirements established as services and their implementation based on existing infrastructure and new components. This enables the business visibility into IT by making the changes visible in both directions, requirements and implementation. A demo will be using Sybase WorkSpace.


 
 
Next-Generation Grid Enabled SOA - Not Your MOM's Bus


Speaker:
Dave Chappell
VP, Chief Technologist
Oracle


Track: Real-World SOA

Today's SOA practitioners find their greatest architecture challenges addressing reliability and scalability for composite applications and processing large XML payloads. This session presents a breakthrough design for SOAs that deliver continuous availability and predictable scalability for services and applications in a way that is highly complementary to virtualization strategies . With new technologies for middle-tier data caching, load balancing and HA through service-level grid enablement, you can make your SOA bullet-proof.


 
 
On-Demand Application Delivery: Cutting Through the Confusion


Speaker:
Arthur Hitomi
CTO
Endeavors Technologies


Track: Strategy & Practice

Innovative approaches for application delivery and management are in the spotlight and many say application virtualization is the next big thing. Terms like application virtualization, desktop virtualization, application streaming and others are often interchanged. These technologies are frequently mistaken for each other. No wonder there's so much confusion.

This session addresses the solutions changing the way we deliver and manage applications. It will help you understand their similarities, differences and how they're related. You'll learn the functionally, benefits and challenges of each approach. Understanding these technologies will help you determine the best application delivery model to meet your organization's needs.

 
 
Open Source SOA Platforms


Speaker:
Sanjaya Karunasena

WS02


Track: Issues & Challenges

Service Oriented Architecture (SOA) has taken modular programming principals in to the distributed computing environment. But the functionality provided by such modules are much broader and hence, can be considered as services. When applications are deployed in a distributed computing environment there is a need for set of infrastructure services like, life cycle management, service announcement, service discovery, security, integration, etc. Applications which provides these infrastructure services make up the SOA platform. The most common approach to implement applications using SOA is to make use of web services. Considering the advantages of use of FOSS solutions in application development, its worth evaluating web service based FOSS options in building a SOA platform.


 
 
Opening Keynote: Time Oriented Architecture: Evolution by Design?


Speaker:
Miko Matsumura
VP & Deputy CTO
webMethods


Track: All Tracks

Inspired by hundreds of real-world SOA projects from across the world, Miko Matsumura will in this keynote illustrate the ultimate purpose for adopting SOA, which he defines as unleashing the creativity of Composite Applications, Web 2.0, Business Process Applications, and B2B in your Enterprise Network.

The highly evolved, yet pragmatic SOA methodology Matsumura will describe can prevent you getting bogged down in heavyweight governance strategies. He will show the audience how to focus on what's important and yet still develop an infrastructure for change.

This approach will provide a framework about how to understand policies, composites, lifecycle governance, loose coupling, heterogeneous distributed systems, adaptability vs stability, service portfolio management and other aspects of the Intelligently Designed SOA. As Matsumura himself expresses it, in an interview about the upcoming presentation, those attending and watching the keynote on SYS-CON.TV will: "Learn the true purpose of core building blocks of SOA and learn how to address system complexity without getting bogged down in the tar pit of the 'thousands of incomprehensible moving parts' or the intractable political battles that tend to emerge from multi-organizational SOA."

 
 
Overcoming Bandwidth Challenges Through Application Virtualization


Speaker:
Bob Buffone
Cief Architect
Nexaweb


Track: All Tracks

When Best Western International Inc., The World's Largest Hotel Chain®, with over 4,100 independently owned and operated Hotels, found the weaknesses of its VSAT network, high latency and packet loss due to environmental and weather conditions, outweighed its capabilities, the company turned to Nexaweb to identify a solution for its Intranet performance problems.

With its ability to streamline communication across the VSAT network and improve the system’s performance while delivering all the same features and functionality of the application, Nexaweb’s technology was quickly selected for deployment. This solution enabled Best Western to extend the life of its existing infrastructure investment, significantly improve the application’s performance without costly upgrades, and enjoy the drastic reduction in the system’s latency issues. Testing conducted after implementation showed: the new system to be 70% faster and that network traffic was reduced by over 90%.

This session will explore how:

*Using a Nexaweb-powered application ensures the efficient use of existing bandwidth

*To free up additional bandwidth for future growth

*To reduce the number of client/server exchanges

 
 
Overcoming Hurdles Associated with Connecting Legacy Apps to SOA


Speaker:
Francois Depayras
VP of Sales and Marketing
Ensim Corporation


Track: Real-World SOA

For enterprises looking to create mission-critical applications, the benefits of transitioning to an SOA environment are many. However, the number of legacy applications and systems with proprietary protocols that do not support a Web services interface, and therefore cannot connect directly to an SOA-based system, can make this transition extremely difficult. Given the ability to create a Web Services interface for these applications so that they can be managed as a service, enterprises could realize these benefits and make a transition to SOA. This session will examine current tools and technologies for enterprises and allow them to enable both new and legacy applications to interoperate in an SOA environment.


 
 
Personalized Declarative Mashup Framework for SOA Enabled Enterprise


Speaker:
Rakesh Saha
Sr. Member Technical Staff
Oracle


Track: Real-World SOA

The convergence of Web 2.0 mashups and service-oriented architecture -- a.k.a. the Enterprise Mashup -- can create a world of opportunities for enterprises to come up with internal and customer-facing self-service, composite and "situational" applications. These applications can be created just-in-time by empowered enterprise business users and by simply combining SOA enabled information sources and services or SOBAs [Service Oriented Business Application] on the Intranet and Internet.

To make this convergence even deeper, we need to borrow one important lesson from SOA and Web 2.0 ­ declarative or non-programming ways to create personalizeed, shareable mashups. An extended SOA mediation framework with rich user interface can provide the platform required for enterprise mashups to be a reality. In this session we will show how sa ervice mediator platform can be used as the framework for declarative and personalized enterprise mashups.

 
 
Practical SOA with Apache Tuscany


Speaker:
Raymond Feng
Senior Software Engineer
IBM


Track: Real-World SOA

Apache Tuscany provides an open source services infrastructure for building SOA solutions. It's based on emerging Service Component Architecture (SCA) specifications. With the Tuscany implementation of SCA, application developers can easily create or reuse services in different languages (Java, C++, BPEL, XQuery or various scripting languages), assemble and deploy them in a distributed environment. It now becomes a reality that application developer can really focus on the business logic without being puzzled by the plumbing technologies. In this session, we will introduce the key aspects of SCA by real examples and demonstrate how simple, flexible and powerful the experience can be to develop SOA solutions with Tuscany.


 
 
Presentation


Speaker:
Kyle Gabhart
SOA Strategic Lead
Web Age Solutions


Track: Real-World SOA



 
 
Providing Ultimate Disaster Recovery Through Virtualization


Speaker:
Steve Kaplan
President
AccessFlow


Track: Current Directions

The evidence from Gartner, Meta and other research organizations indicates that conventional physical disaster recovery plans are largely fiction; the true intent behind them is to secure an auditor check off rather than to provide a workable design for quick IT recovery from a disaster. The problem is that physical DR solutions are too limited, complex and expensive to be practical for most organizations. Virtualization, though, provides both the platform and tools required for creating a cost-effective disaster recovery solution that actually works. This session describes how to incorporate not only virtual servers, but also virtual storage, backup, network and replication in order to enable ultimate disaster recovery.


 
 
Providing Ultimate Disaster Recovery Through Virtualization


Speaker:
Gary Lamb
Principal
AccessFlow


Track: Current Directions

The evidence from Gartner, Meta and other research organizations indicates that conventional physical disaster recovery plans are largely fiction; the true intent behind them is to secure an auditor check off rather than to provide a workable design for quick IT recovery from a disaster. The problem is that physical DR solutions are too limited, complex and expensive to be practical for most organizations. Virtualization, though, provides both the platform and tools required for creating a cost-effective disaster recovery solution that actually works. This session describes how to incorporate not only virtual servers, but also virtual storage, backup, network and replication in order to enable ultimate disaster recovery.


 
 
Riding the Wave of Virtualization: Is File Virtualization the Next Great Wave?


Speaker:
Thomas Wong
VP of Engineering
Attune Systems


Track: Current Directions

This session will define and present the elements of file virtualization and its similarity and differences from server virtualization. The session will include different approaches to achieve file virtualization and the pros and cons associated with these approaches. Tom will also explain from the technical perspective how file virtualization technology is being used as a solution to broad-based storage management challenges. Finally, drawing on his unique experience from having successfully implemented both the Linux based and the Windows based file virtualization appliances, Tom will share his vision for the future of file virtualization as it expands from the data center to the edges of customer networks and eventually to the laptops of the mobile users. At the end of the sessions, the attendees should be able to judge whether File Virtualization is indeed the next Great Wave.


 
 
ROI Models of P2P and SOA


Speaker:
Marc Rix
Lead SOA Solutions Architect
SAIC


Track: Issues & Challenges

This session will explore the vastly different cost models of SOA and traditional point-to-point architecture and present a simple but powerful ROI model that can be used by anyone to justify SOA. But beware! Poor execution of SOA can sink an IT organization fast. This session will also reveal strategies to avoid such perilous mistakes.


 
 
Service Virtualization and the Large-Scale Service-Oriented Application


Speaker:
Bob Lozano

Appistry


Track: Strategy & Practice

As enterprises gain comfort with the principles of service orientation and begin adopting SOA for large-scale, business-critical applications, they must invariably grapple with the traditional "ilities," e.g., reliability, scalability, and agility that challenge the architects of demanding applications. In this presentation we explore an emerging solution to these challenges — grid-based service virtualization frameworks. By providing a runtime distributed service container that abstracts service instances from the infrastructure on which they run, service virtualization approaches are enabling savvy enterprises to achieve high qualities of service for their Java, .NET, and C/C++ services.


 
 
Service with a Smile: Managing the ‘Service Layer’ of Applications to Get the Most from Your SOA


Speaker:
James Kao
Principal Architect
ClearApp


Track: Issues & Challenges

Widely discussed in IT circles are the limitations of traditional application management products in enabling organizations to achieve maximum return on their SOA investments – often thanks to the higher level of complexity for applications running in this environment. Application Performance Management (APM) solutions provide deep visibility into the performance of an application’s code, but fail to associate this code performance with visibility to the performance of the ‘business services’ delivered by these applications. The result, more often than not, is poor service and performance levels. In this session, Gaspar Petrosyan, Principal Solutions Architect at ClearApp, will highlight the emerging array of application management challenges involved with SOA. In addition, he will define the concept of ‘application services’ and explain how managing an application at this layer provides necessary context and visibility to get the most from your SOA investment. Finally, the session will make a case for why service-layer application management will be relevant for virtualized computing environments.


 
 
Simplifying Heterogeneous SOA With Service Virtualization


Speaker:
Matthew Quinn
Sr. VP Product Strategy
TIBCO Software


Track: All Tracks

Many large SOA deployments face two major challenges: how to promote service reuse and how to manage the complexity of a heterogeneous, distributed SOA that includes Java, .NET, and various legacy and packaged applications deployed across the enterprise. The solution is to implement service virtualization to make services portable and protocol independent. This session will cover the different architectural components of service virtualization – mediation, deployment, governance and service managgement – and the standards that make service virtualization possible.


 
 
SOA Deployment Challenges in the Real World


Speaker:
Sastry Malladi
Principal Architect
eBay


Track: Issues & Challenges

SOA concepts have been around for a while and all of the benefits and promises it offers look good on paper. The complexity of implementing and deploying SOA in large enterprises is, however, often overlooked. The problems get further exacerbated when trying to migrate from existing monolithic web applications and its infrastructure to an SOA model, rather than starting fresh from the ground up. In this presentation, after a brief recap of the SOA model and its benefits, some of the real challenges in moving to the SOA model, in a large enterprise are discussed. These challenges include technical as well as operational. The talk then covers how we are addressing some of these challenges in building the SOA platform at eBay, without getting into eBay specifics. The session concludes with some key take away points to keep in mind when considering a SOA model.


 
 
SOA Power Panel: Current State & Future Trajectories of SOA


Speaker:
Jeremy Geelan, Moderator
SVP, Editorial & Events
SYS-CON Media


Track: All Tracks

In this Power Panel, which will be simulcast on SYS-CON.TV, a panel of industry experts will discuss the 'state of the union' of Service-Oriented Architecture and its allied approaches such as SaaS, "WOA" and Web 2.0.


 
 
SOA Reality Check: Exposing the Hidden Risks


Speaker:
Paul Lipton
Senior Architect
CA IP & Standards Group


Track: All Tracks



 
 
Strategic Virtualization – Creating an Adaptive Enterprise


Speaker:
Jack Wilson
Enterprise Architect & Assistant VP
Amerisure Mutual Insurance


Track: Strategy & Practice

Virtualization is more than just a concept limited to hardware or software. It is a concept of removing all physical barriers to conducting business. Great strides have been made in terms of virtualizing servers and workstations and this has been a very important development. The question now becomes how wide and deep can we extend the concept of virtualization within an organization.

In this session we will discuss how virtualization can streamline, simplify and remove layers of technology. We will consider this approach in contrast to the normal technology evolution where new technology is usually layered on top of or along side of existing technology, creating an ever more complex and fragile infrastructure. How implementing a virtual environment for the main reason of creating business value and increased productivity has significant other ancillary benefits in the security, business continuity, disaster recovery, support costs, standardization, governance and performance monitoring areas.

The flexibility and adaptability that the virtualized environment creates, means that the infrastructure won't lag behind the business strategy. With a virtualized infrastructure in place business strategies changes can now be accommodated without having to make significant changes the infrastructure.

Amerisure will be considered as a case study as a company that made the metamorphosis from a typical complex, inflexible, physically limiting infrastructure to a streamlined, flexible and agile virtual infrastructure. We'll consider the phases of the virtualization of the workstations, servers, mobile notebooks, softphones and information assets (documents, video, audio). We will consider lessons learned and suggestions for making this critical transition in any organization.



 
 
Talking the Language of Enterprise Mashups


Speaker:
Deepak Alur
VP of Engineering
JackBe


Track: Issues & Challenges

What kind of infrastructure should enterprises adopt for mashups? How can an enterprise mashup solution best consume data sources like WSDLs, databases, portals, REST, RSS/ATOM feeds, and legacy systems? How do we orchestrate and coordinate such disparate services inside a mashup? This session will ‘talk the talk’ about Enterprise Mashups, outlining a working model for mashups in the real-world context of the heterogeneous enterprise, introducing and demonstrating a visual mashup interface and flexible declarative mashup language to encapsulate and implement mashups in any enterprise.


 
 
Talking the Language of Enterprise Mashups


Speaker:
Raj Krishnamurthy
Chief Architect
JackBe


Track: Issues & Challenges

What kind of infrastructure should enterprises adopt for mashups? How can an enterprise mashup solution best consume data sources like WSDLs, databases, portals, REST, RSS/ATOM feeds, and legacy systems? How do we orchestrate and coordinate such disparate services inside a mashup? This session will ‘talk the talk’ about Enterprise Mashups, outlining a working model for mashups in the real-world context of the heterogeneous enterprise, introducing and demonstrating a visual mashup interface and flexible declarative mashup language to encapsulate and implement mashups in any enterprise.


 
 
Taming the Tiger: The Value of Complex Event Processing in SOA


Speaker:
Albert Mavashev
CTO
Nastel


Track: Real-World SOA

Complex Enterprise Service Bus (ESB) based SOA environments pose a whole new level of management challenges. This session will explore the nature of those challenges by illustrating the need for a Complex Even Processor (CEP) to proactively manage your ESB.


 
 
The Role of Policy in SOA Governance